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Simon Harris made the discovery when comparing a 75p large cucumber and a 43p whole cucumber at his local Sainsbury’s store in Rayleigh, Essex, two weeks ago, on 21st January.
He noticed that while they were almost visibly identical in size, one was almost double the price.
Simon said he compared both the 'length and girth' of the veg and the cheaper whole cucumber actually looked slightly longer.
Simon took to Facebook to post about the cucumber revelation.
“Absolutely outrageous stuff going on in Sainsbury’s tonight," he wrote.
“As you can see, a ‘whole cucumber’ is 43p, while a ‘large cucumber’ is 75p - they’re the same b***** size.
"I might as well just take the extra 32p and burn it or throw it in that statue of the two dogs by the checkout.
"As you can see from my photo, the length and girth of each cucumber are pretty much identical.
"This is 2022 Britain people - stay alert, stay wise to the tricks."
The post has received over 1,600 likes and more than 800 comments from shoppers who were equally angry.
One person said the retailer was "really naughty" for the price discrepancy
Someone else called it "daylight robbery" and said Sainsbury's "should be ashamed".
And a third called it a 'total rip off."
The products have identical nutritional information on the Sainsbury's website and they are grown in the same four countries; Israel, Netherlands, Spain, United Kingdom. The website also advertises both a whole cucumber and large cucumber as having 100g servings.
Simon said: “I was angry. Not so much for me, but for all of the other people who have needlessly paid more for a cucumber of a similar length and girth.
“There was literally nothing different. At very close inspection, you could even argue that the more expensive one was a tad fleshier.
“I imagine that those very hard working people on the shop floor don’t have any say when it comes to cucumber pricing.
“I believe this discrepancy has come from the very top.”
Sainsbury's has been contacted for comment.
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