Coldplay’s Chris Martin makes awkward remark about viral kiss-cam moment during proposal at his concert

Coldplay singer Chris Martin is clearly still feeling the repercussions of that kiss-cam moment at his concert, after it went viral around the world.

In case you've been living under a rock these last few months, as a part of their ongoing Music of the Spheres world tour, Coldplay have been including a segment that features a megatron that picks happy couples and audience members to highlight and interact with.

Chris then serenades them with an improvised song, which is pretty sweet, we must admit.

At one US concert at the Gillette Stadium in Boston, Massachusetts last month, the camera fell on a couple with their arms around each other, who then visibly panicked and scrambled to disappear from the screen.

A concert-goer happened to film it and shared the moment online, which soon went viral and led to the CEO of Astronomer, Andy Byron, to resign, after he was caught on camera with his former head of HR, Kristin Cabot.

“Either they’re having an affair or they’re just very shy,” Chris joked after they dropped from view. Whoops.

Now, following the ripples the kiss-cam caused, Chris has been understandably more cautious about it.

There have been plenty of jokes made, and at their Wembley concert last week, the frontman spotted a sweet sign.

A man was holding up a sign saying he wanted to propose to his partner.

After spotting it, Chris joked: “OK, now listen, my brother, I need you to nod as I do some basic security checks, OK?” much to the delight of the audience.

“Is this person your partner? Yes? No one else’s partner? OK," he said in jest.

The hopeful romantic nodded, and Chris went one step further, keen to avoid another viral moment: “Are you cousins or siblings or anything weird like that? … Are you AI? Are you real people? OK, then I think we can continue.”

He then made up a song, singing: "My beautiful brother, here is some advice for free, as we all look on and see you go down, I advise you to go down on one knee."

And after she (thankfully) said yes, he continued: "What a beautiful girl, what a beautiful guy, on a day like this I encourage you to kiss and I hope you're happy until the day that you die."

After watching the moment online, one fan joked: “Poor Chris is traumatized lol," as another agreed: "Chris Martin trauma era."

Someone else added: “Poor Chris, he’s gotta clear his audience now.”

And another fan praised: “Chris is soooo amazing to do this! Even making up a song for them. Congrats to the lucky couple."

"The positive side of the jumbotron!" added a fourth.

The band insisted the jumbotron part of the show would continue, despite the chaos it caused in Boston.

Chris joked: “Life throws you lemons and you’ve got to make lemonade. So, we are going to keep doing it because we are going to meet some of you.”