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Viewers are obsessed with the cowboy hats seen on Love Island and we've tracked them down
Home>Entertainment>Love Island
Updated 09:41 17 Jul 2026 GMT+1Published 09:39 17 Jul 2026 GMT+1

Viewers are obsessed with the cowboy hats seen on Love Island and we've tracked them down

Plus some more affordable alternatives

This article contains affiliate links and LADbible Group will make a commission on anything purchased

Rosie Floyd

Rosie Floyd

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Featured Image Credit: ITVX/ITV Pictures

Topics: Love Island, Shopping, Fashion

Rosie Floyd
Rosie Floyd

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With just a couple of weeks to go until the final of Love Island series 13, viewers have been busy dissecting every single moment, from the relationship twists to shock exits.

While fans have had plenty to say about who’s coupling up with who, another topic has been dominating conversations online this summer and it’s got nothing to do with the Islanders’ love lives.

In true Love Island fashion, the villa has once again become the source of our summer style inspiration.

Every year, there’s one standout item that gets viewers talking, whether it’s a must-have dress, an iconic pair of sunglasses, or stunning swimwear. Like last year, we couldn’t stop talking about the #bikinigate drama between Shakira Khan and Helena Ford.

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This year, however, the biggest talking point has been firmly focused on the accessories.

Fans have noticed the same cowboy-inspired straw hats popping up again and again in the villa in different colours.

After doing some digging, we’ve managed to track them down.

Ellie and Priya wearing the cowboy hats of the series (ITV Pictures)
Ellie and Priya wearing the cowboy hats of the series (ITV Pictures)

Where are the Love Island cowboy hats from?

The girls appear to be wearing the bestselling Exuma Hat from Monday Swimwear, a woven rattan cowboy hat that has become one of the brand's most popular accessories.

Monday Swimwear Exuma Raffia Hat (Espresso)

Monday Swimwear
Monday Swimwear

£105

Buy now

Monday Swimwear Exuma Raffia Hat (Black)

Monday Swimwear
Monday Swimwear

£95

Buy now

The accessory was particularly hard to miss during the latest LI Fest celebrations, which saw the Islanders get all dressed up for one of the villa's biggest parties of the series so far.

With festival-ready outfits taking centre stage, the hats blended perfectly with the theme and quickly caught viewers' attention.

If you've been wondering where Islanders, including Ellie and Priya, have been getting their statement beach hats from throughout the series, this appears to be the answer.

LI Fest went off in the villa (@joelcorry on Instagram)
LI Fest went off in the villa (@joelcorry on Instagram)

Why are Love Islanders wearing cowboy hats?

The natural woven design combines the practicality of a classic sun hat with the western-inspired silhouette that's been trending everywhere from festivals to beach clubs in recent years.

Whether the girls are lounging around the pool, relaxing on the day beds or getting ready for another dramatic evening around the fire pit, the hats have been making regular appearances on screen throughout this latest series.

It's easy to see why the accessory has become such a hit.

The neutral colours mean they works with virtually every bikini in an Islander's wardrobe, while the structured cowboy shape adds a fashion-forward edge to even the simplest swimwear look.

One of the hat retails for £105, which makes it more of an investment purchase than a last-minute holiday buy.

Still, they've clearly become one of the defining fashion pieces of the season.

Priya's been a fan of these cowboy hats all series long (ITV Pictures)
Priya's been a fan of these cowboy hats all series long (ITV Pictures)

Spotted on Love Island All Stars

This isn't even the first time the trend has taken over the villa.

Fans may remember spotting similar cowboy-inspired straw hats throughout this year's Love Island: All Stars series, where several Islanders, including Samie Elishi and Millie Court, also embraced the western-inspired look while soaking up the South African sunshine.

Now, the trend has made its way to Majorca and is proving to be just as popular with this year’s Islanders.

While plenty of viewers may be tempted to splash out on the exact style seen in the villa, there are also plenty of similar options available if you're looking to recreate the look for less.

Love Island cowboy hat affordable alternatives

Anthropologie Sparkle Straw Cowboy Hat

Anthropologie
Anthropologie

£48

Buy now

EGO Woven Detail Western Cowboy Hat In Black Straw

EGO
EGO

£16

Buy now

Reclaimed Vintage Unisex Cowboy Hat In Black

Reclaimed Vintage
Reclaimed Vintage

£19.99

Buy now

New Look Dark Brown Beaded Shell Trim Straw Fedora Hat

New Look
New Look

£14.99

£11.24

Buy now

boohoo Straw Western Cowboy Hat

boohoo
boohoo

£18

£16

Buy now

With the final now just weeks away, viewers will no doubt continue keeping a close eye on every twist, turn and dumping.

If this year's series has proved anything, it's that the Islanders' outfits and accessories can be every bit as conversation-worthy as the drama itself.

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