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Justin Bieber’s ‘new tattoo of Hailey’ prompts savage reaction from confused fans

Home> Entertainment> Celebrity

Published 11:14 2 Feb 2026 GMT

Justin Bieber’s ‘new tattoo of Hailey’ prompts savage reaction from confused fans

The 'YUKON' star performed in just his undies during yesterday's Grammys performance

Rhiannon Ingle

Rhiannon Ingle

Justin Bieber's performance at last night's Grammys has made headlines for a whole bunch of reasons.

Firstly, the 31-year-old singer delivered his first performance in years at the annual awards ceremony yesterday (1 February), which has signalled a comeback for Bieber after a long absence, given that he has barely performed live since cancelling his Justice world tour in 2022 over health issues.

Secondly, he performed his hit track 'YUKON' from his latest album, Swag, to the crowd wearing just his underwear and a pair of socks, offering a shameless plug for his brand, SKYLRK.

And thirdly, given his shirtless demeanour, fans were able to see a supposedly 'new tattoo' of his wife, Hailey Bieber, on his back, and it's left them feeling very divided, with many rushing to social media to share their thoughts.

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Now, the tattoo in question has left fans drawing similarities to an Elle Magazine cover shoot Hailey appeared on back in 2020.

Justin Bieber has left fans divided over a 'new tattoo of Hailey' he debuted at the Grammys last night (Brianna Bryson / Staff / Getty Images)
Justin Bieber has left fans divided over a 'new tattoo of Hailey' he debuted at the Grammys last night (Brianna Bryson / Staff / Getty Images)

The tattoo shows a woman with angel wings and long hair, which appears to resemble model Hailey and match the get-up she was wearing during the shoot.

Some fans absolutely loved the inky tribute, with one writing: "JUSTIN BIEBER HAS GOT HAILEY'S FACE TATTOOED OMG."

"Wowww... I need a man like him," gushed a second, as a third confessed: "Okay, now I’m even more jealous than I was…"

Others, however, weren't so sure, with a fourth hitting out: "That doesn't look like Hailey at all."

"Low key looking like a faded Jesus drawn at Sunday school," quipped a fifth as a sixth echoed: "My first thought was 'What? No, that’s Jesus?'"

Another jabbed: "I thought it was a poorly done sketch of Jesus."

The tattoo appears to be of an Elle Magazine cover shoot Hailey appeared on back in 2020 (Christopher Polk/Billboard via Getty Images)
The tattoo appears to be of an Elle Magazine cover shoot Hailey appeared on back in 2020 (Christopher Polk/Billboard via Getty Images)

And a final critic wondered: "How do celebrities somehow manage to find the worst tattoo artists imaginable?"

Well, wherever you stand on the matter, it's clear Bieber did pretty well this year as a four-time nominee during the annual awards evening in categories including Album of the Year, Best Pop Vocal Album, Best Pop Solo Performance, and Best R&B Performance.

While he didn't bag any awards last night, it's clear fans are buzzing for Bieber's return to music with the hit-maker due to headline Coachella later this year April, which will be his first US concert in years.

Other A-listers on the star-studded line-up include Sabrina Carpenter, Addison Rae, Central Cee, Blood Orange, The Strokes, FKA Twigs, Wet Leg and David Byrne.

Tyla has contacted Bieber's reps for comment.

Featured Image Credit: Kevin Mazur/Getty Images for The Recording Academy

Topics: Justin Bieber, Celebrity, Music, Grammys, Hailey Bieber, Sex and Relationships

Rhiannon Ingle
Rhiannon Ingle

Rhiannon Ingle is a Senior Journalist at Tyla, specialising in TV, film, travel, and culture. A graduate of the University of Manchester with a degree in English Literature, she honed her editorial skills as the Lifestyle Editor of The Mancunian, the UK’s largest student newspaper. With a keen eye for storytelling, Rhiannon brings fresh perspectives to her writing, blending critical insight with an engaging style. Her work captures the intersection of entertainment and real-world experiences.

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