Erling Haaland is being used to explain the menstrual cycle to men and everyone is saying the same thing

In the most unexpected crossover ever, it seems that footballer Erling Haaland has been helping men learn all about periods.

Yes, you read that right - the World Cup star, who became a fan favourite this year thanks to his social media posts and quirky personality, is popping up literally everywhere - even to help explain women's health.

The 26-year-old Norway and Manchester City star featured in a recent Instagram post by Dubai-based company Hiya Healthcare, with different snaps of the athlete used to demonstrate each phase of the menstrual cycle.

The post was hilariously aimed at ‘the men who still don’t get it’ and included different photos of Haaland on the pitch to represent the menstrual phase, follicular phase, ovulation, and the luteal phase, which women, of course, are very familiar with.

The brand wrote: “If women need to understand football, which happens every 4 years, men need to understand the menstrual cycle, which happens every single month. Now it’s clear, right?”

While the post is clearly tongue-in-cheek, it's important to note that many women, of course, do enjoy and watch football all year round.

They included quite an array of photos showing the footballer’s different emotions and moods on the pitch, to illustrate the specific symptoms women might be dealing with in each phase of their cycle.

For example, the luteal phase section includes four snaps of Haaland to represent being hungrier than usual, tired for no reason, overthinking everything, and crying - and fans are obsessed, not only with the clever content idea, but the fact it could be somewhat educating men.

The post has since gone so viral that it’s also made its way onto X, racking up hundreds of thousands of views and comments.

One user wrote: “The fact they’re using Haaland to explain menstrual cycle phases to men is sending me.”

A second penned: “This is the best! Using a football player to get men's attention, hope men will understand, especially during luteal and menstrual phase.”

While a third joked: “Haaland’s most unexpected assist,” and someone else added: “This is so accurate tho.”

Others tagged the star in the comments and questioned: “Does he know you’re using him to explain periods?”

And a final user applauded: “Give the marketing team a raise.”

Commenting on the post, Hiya Healthcare told Tyla: "We wanted to explain the menstrual cycle in a way that everyone could understand. Football is a universal language, and with the World Cup energy, Haaland felt like the perfect reference to explain something every woman lives every month but few men truly understand.

"At Hiya, a women’s health platform built for the Arab world, we believe that improving women’s health also means bringing men into the conversation. Better-informed partners, fathers, and brothers create a more supportive environment for women everywhere."

The Norway footballer made headlines on and off the pitch during the World Cup, not only for his unstoppable goals, but for his hilarious personality and sparking an unexpected fashion trend.

His girlfriend Isabel Haugseng, 22, whom he welcomed a son with in December 2024, also proved hugely popular with fans.

Tyla has contacted a representative for Haaland for comment.