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Tributes have flooded in for YouTube star and entrepreneur Jamal Edwards, who sadly passed away this weekend at age 31.
Edwards was known for his media platform SBTV, helping to launch some of the most successful careers in music, including Dave and Ed Sheeran.
Jamal was also a DJ, designer, author and director, and was awarded an MBE for his contribution to music at age 24.
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According to the Prince's Trust, for which Jamal was an ambassador, Jamal was the son of Loose Women panellist Brenda Edwards, and grew up in Acton, west London.
After setting up SBTV as a teenager, Jamal went on to grow a multimillion-pound channel.
It is understood that Jamal had been in attendance at this year's BRIT Awards and had performed a DJ set in north London on Saturday night.
No details of his death have been released since his death on Sunday morning.
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Reacting to the news of Jamal's passing the music mogul's famous friends took to social media to pay tribute.
Rapper Dave shared a photo of Jamal, writing: "Thank you for everything🙏🏿❤️ words can’t explain."
TV presenter and BRIT award host Mo Gilligan wrote: "A truly humble and blessed soul. Your legacy will live on for years & you've inspired a whole generation."
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Rapper Lady Leshurr remembered that Jamal had given her "opportunity after opportunity" to showcase her talent.
Meanwhile, musician AJ Tracey wrote: "RIP Jamal Edwards, west london legend status."
Taking to Instagram, musician Example wrote: "Can’t believe you’re gone. 31 years old. Can’t find the words right now."
Actor Adam Deacon posted a tribute to Jamal on Twitter, remembering him as "one of the nicest most down to earth and humble men I've met in this industry. He always gave me time even when no one else would."
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He continued: He was an inspiration and what he achieved in life was truly remarkable. Thinking of his friends and family at this devastating time. RIP Jamal Edwards. 🕊 💔"
Singer-songwriter Not3s simply wrote: "Pioneer. Leader. Legend. Rest In Power Jamal Edwards👑🕊❤️"
George the Poet tweeted: Giving God thanks that you did what he sent you to do ❤️ So many of us owe our careers to you bro. Thank you for everything."
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Remembering Jamal's work with The Prince's Trust, The Prince of Wales and The Duchess of Cornwall paid tribute to him.
Posting from the Clarence House Twitter account, their statement read: "Thinking of the family of Jamal Edwards today. His work in music but also as an ambassador for a new generation, including his work for The Prince’s Trust, were an inspiration to so many."
In a statement shared to Good Morning Britain, Jamal's mum Brenda Edwards said: "It is with the deepest heartache that I confirm that my beautiful son Jamal Edwards passed away yesterday morning after a sudden illness. Myself, his sister Tanish and the rest of his family and friends are completely devastated. He was the centre of our world.
"As we come to terms with his passing, we ask for privacy to grieve this unimaginable loss. I would like to thank everyone for their messages of love and support. Jamal was an inspiration to myself and so many. Our love for him lives on, his legacy lives on. Long live Jamal Edwards MBE, MBA, PHD."
Rest In Peace, Jamal.
Ali Condon