Radio DJ Roman Kemp has responded in the best possible way after Holly Willoughby mistook Ross Kemp for him on This Morning.
Of course, live TV is not the easiest and can be full of gaffes that didn't crop up in the pre-show rehearsals.
Sometimes, these gaffes can be pretty unfortunate and lead to an uncomfortable few moments, but other times, they can be well and truly hilarious.
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This particular blunder came on Tuesday's (4 July) episode of This Morning where hosts Holly Willoughby and Craig Doyle were joined by former EastEnders actor Ross Kemp to discuss his come back to acting.
Ross returned to our screens this week in the new Channel 5 thriller Blindspot, where he plays a rather dodgy copper.
However, it wasn't the return of Ross that was drawing all the attention, but instead the way Willoughby introduced the actor as Roman Kemp - the Capital FM host.
While Willoughby made the hilarious blunder, the camera was fixated on Ross who stared down the lens before cracking a sly smile.
Willoughby may have hoped viewers might not of spotted the mistake, but the internet does exist (come on), so of course many headed to social media to discuss.
"Did you really just call Ross Kemp, ROMAN KEMP... Ross looked chuffed," one person wrote on Twitter.
While a second added: "Oh holly willoughby, slip of the tongue calling Ross Kemp ( Roman ), lol."
And it didn't take long for Roman to catch wind of the blunder, responding to Ross Kemp being mistaken for himself in the best way.
Roman has now changed his profile picture on Twitter from a photo of himself to one of Ross after he was called 'Roman' by Willoughby on This Morning.
To be honest, this picture is 100 percent becoming a meme and we are all for that.
In other This Morning news, viewers are threatening to 'stop watching' the ITV show unless Craig Doyle joins permanently.
ITV are yet to decide a permanent co-host for Willoughby, despite Phillip Schofield leaving the show in May after admitting to an affair with a young male colleague.
Doyle and Dermot O'Leary have been among the names to step in since, though neither have been confirmed as Willoughby's permanent co-host.
Viewers have since flocked to social media to share their verdict, calling for network bosses to instate Doyle as a full-time member of the This Morning family.
Speaking on the matter, one fan tweeted: "Me and my mother will boycott This Morning if Craig Doyle doesn’t get the job. Easy on the eyes."
Topics: Holly Willoughby, Ross Kemp, This Morning, TV And Film, Celebrity, ITV
Callum Jones