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You Can Buy Actual Excitable Edgar From The John Lewis Christmas Advert

You Can Buy Actual Excitable Edgar From The John Lewis Christmas Advert

If you're heart has truly and utterly been melted this morning by the latest John Lewis Christmas advert, then we've got a real treat for you.

To mark the release of its official festive ad, the British retailer has launched a plethora of products inspired by their newest Christmas star 'Excitable Edgar' - the sweet dragon who struggles with controlling his fiery breath.

Now customers can get their hands-on cute merch including a teddy bear of Edgar, dragon slippers, available for both adults and kids alike, and not forgetting a Christmas Pudding, which was integral to their ad this year.

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Some are only available at John Lewis while other products solely from Waitrose, but lucky several you can purchase from both. Here's what's on offer and more importantly, where you can find them:

The new range comes hot on the heels of the release of John Lewis' Christmas ad which tells the touching story of a little girl and her friendship with a young dragon.

Ava - who is eagerly preparing for Christmas along with her family and friends, including an animated dragon named Edgar, who is so excited for the season he just can't fight his instinct to breathe fire.

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'Excitable Edgar' Children's Pyjamas, £17 to £19, and Boot Slippers, £16 to £19. (Credit: John Lewis)
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'Excitable Edgar' Christmas Book- £9.99. (Credit: John Lewis)
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The ad, which is set to an emotional cover of REO Speedwagon's 'Can't fight this feeling' by Bastille's Dan Smith, sees the unlikely pair attempt to join in seasonal activities, but are thwarted when Edgar excitedly breathes fire.

The town's snowman is reduced to a puddle, an ice rink is melted and the village's annual tradition of dressing to Christmas tree ends in disaster because of the little dragon.

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'Excitable Edgar' Cupcakes, £2.50, Edgar Chocolate, £3.50, Edgar Gingerbread Biscuit, £1.50. (Credit: John Lewis)
'Excitable Edgar' Cupcakes, £2.50, Edgar Chocolate, £3.50, Edgar Gingerbread Biscuit, £1.50. (Credit: John Lewis)

Fearing he's ruining Christmas, Edgar locks himself away. However, best friend Ava finds a gift for the dragon - a Christmas pudding - that ensures his fire breathing will play a special part in the village's Christmas feast.

Yup, we're welling up just thinking about it.

All the 'Excitable Edgar' merch is available in-stores and online now.

Featured Image Credit: John Lewis

Topics: Christmas, Tasty Food, Home, Style News, Food And Drink, Fashion

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Lisa McLoughlin

Lisa is a freelance journalist working for Tyla and the team's token Dubliner. After graduating with a MA in PR and Digital Marketing from D.I.T., she worked for MailOnline, Sun Online, Irish Independent and broadcaster RTÉ. Got a story of interest or want advice on how to pour the perfect pint of Guinness? Then email her at [email protected]