With so many haircare lotions and potions and the amount of heat styling our tresses go through sometimes we avoid blow-drying our locks and opt to let them dry naturally thinking it will do some good.
Good idea right?
Expert Dr Tim Moore has revealed why you're actually damaging you hair more by letting it dry au natural.
Speaking to Yahoo at the launch of the new GHD platinum+, Dr Moore has revealed why you're actually damaging your hair more by not blow-drying it.
Dr Moore, who is the Australian Vice President of Smart Devices, said: "The hair is made up of a cortex, which is the area that pulls the shape of your hair and then cuticles around the side, which are a bit like roof tiles."
He explained that when hair is wet, it swells up, meaning pressure is put on the cuticles and this pressure can even make the hair break, which leads to split ends.
He added: "The other thing is that when the hair is wet it loses its strength. So, the hair is half as strong when it's wet."
Dr Moore recommends that you towel dry your hair by squeezing the water out rather than shaking and rubbing your hair as this can also cause damage.
He then suggests using a hairdryer on a cool setting to remove the rest of the water in your hair. Finish off by switching to a warmer temperature to dry your locks.
Dr Moore's comments came at the release of what GHD is calling the 'world's first smart straightener'.
It's designed to control the heat more effectively for your hair's specific needs by recognising how thick your hair is and adjust the power accordingly.
The GHD platinum+ will be available on the GHD website from September for $340, approximately £264.45.
Topics: Hair and Beauty