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Anastasia Beverly Hills Is Launching A Dipbrow Gel

Anastasia Beverly Hills Is Launching A Dipbrow Gel

Anastasia Beverly Hills, the brand which whipped our eyebrows into shape with the cult dipbrow pomade, is set to launch another product of predictable cult status.

The beauty brand's collection already includes pencils, pomades and powders, but now ABH is releasing a dipbrow gel similar to the Glossier Boy Brow that beauty buffs know and love.

The new formula promises an intensely pigmented gel, offering a full coverage and matte result, which is both smudge-proof and water-proof and said to last 12 hours (at least).

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After three years of no brow product releases from the company, earlier this week ABH announced the new gel would be joining its cult collection, combining the cult pomade and gel already belonging to the family.

And there are 11 different shades to match up to meaning you will easily be able to find one that suits your brows: Blonde, Auburn, Soft Brown, Medium Brown, Dark Brown, Ash Brown, Ebony, Granite, Caramel, Chocolate, and Taupe.

Five of those shades will be made into mini travel sizes, although Anastasia Beverly Hills hasn't announced which yet.

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The product comes with a mini spoolie to ensure precise application for a full, brushed-out look perfect for 2019's softer approach to beauty.

Anastasia Beverly Hills describes it as "a highly pigmented, waterproof eyebrow gel featuring a smudge-proof, long-lasting formula that adds volume to brows, creating the appearance of natural dimension and fullness."

The new dip brow gel will be launching online from 4th March before entering ABH stores from 7th March.

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Needless to say, we cannot wait for this new beauty launch.

Featured Image Credit: Anastasia Beverly Hills

Topics: Hair and Beauty, Style News

Rachel Andrews

Rachel Andrews is an NCTJ trained Journalist at PRETTY52. She specialises in Fashion and Beauty Journalism, and has experience at a range of online and print publications and joined the team in 2017. Contact her - [email protected]