Shoppers say Primark has gone 'too far' after debuting new Christmas jumper
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Featured Image Credit: Peter Dazeley/Getty Images/Facebook/ExtremeCouponingAndBargainsUK
Primark, Primarni, Primarnia - whatever you call it - has just debuted its latest Christmas jumper and it has left shoppers extremely divided.
She uploaded a photo of the jumper in question which sees the easily-recognisable signature Primark turquoise with the logo plastered across the chest and a load of brown paper Primark bag illustrations darted along the body and sleeves.
The background has various repeated designs of white geometric snowflakes as well as white and brown zig-zags.
Fastened to the collar of the jumper was a price-tag which priced the item at £16.
"For all you Primarni lovers you know you want one," the woman captioned the post. "£16 is a bargain."
The post has since clocked up more than 500 emoji reactions with nearly 1,000 comments from people eager to share their opinions on the garment.
Many totally loved the Primark-Crimbo cross-over, with one Facebook user writing: "It's on lol I will be finding this."
"Would be hilarious," joked a second.
"I'm getting this," declared a third, while a fourth chimed in: "I would love this!"
A fifth even went as far as to offer styling tips for the piece, commenting: "100% essential and will match gorgeously with Uggs!"
"Never a step too far..." stated another. "Not with Primark!"
A few, however, didn't seem to be as obsessed with the jumper, with one user hitting out: "Eeewwwwwwww! Now I like Primarni BUT this is a little bit too much!"
"Wouldn’t be seen dead in this," wrote a second, with a third quipping: "They’ve taken it too far lol."
A fourth remarked: "Although I love Primark, this is a firm NO."
Others seemed more baffled by the price by anything else with one Facebook user questioning: "Who on earth would want a jumper with Primark written on it? You pay them £16 for the privilege of advertising for them!"
"Not a chance!" added another. "If they want me to advertise their name on a jumper, they need to pay me to do it and give me the jumper for free!"
I guess it really does take 'jeans and a nice top' a whole new level.