Rhianna Benson
Days after launching their brand new line of 'Get Low' leggings, Lululemon bosses have been forced to pull the range after claims their products aren't entirely 'squat proof'.
For those unfamiliar with the sportswear retailer, in the years since its 1998 founding in Vancouver, Canada, Lululemon has become one of the most highly sought-after athletic apparel brands in the world. Famed amongst wellness gurus and lifestyle influencers for its famously high-quality yoga and pilates-wear, the brand boasts a staggering 767 stores around the world, on top of being an online outlet.
However, Lululemon's design team have come under fire this week, just days after launching a new collection of leggings.
According to a spokesperson for the firm, the newly-introduced 'Get Low' range was intended to 'support our guests as they train', with each garment supposed made up of 'seamless technology', 'to provide a sculpted look and feel in a weightless, fast-drying fabric'.
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They were also advertised as providing a 'hugged feel and a defined look to your quads and glutes through every supercharged movement'.
Despite this promise, a number of customers have since raised grievances, claiming they found the fabric used to be see-through, revealing their nether regions when they perform exercises like squatting.
One Reddit user hit out slammed the line as 'absolutely see-through when you squat or bend over', while another claimed, 'Tried them yesterday. Total fail on the design. There’s no compression!!!'.
"I 100 percent did not like the leggings," a third hit out. "Completely see through, no compression, and weird colour blocking."
A fourth went on to question how the product was ever approved in the first place, confessing: "It blows my mind how something makes it on the floor with issues like that. I work in tech and we have like 94 layers of design, testing, testing again, approvals, and extra gates just to get a slightly larger font."
The company has since 'temporarily paused sales' of the entire 'Get Low' line on the brand's website, which was initially rolled out in North America.
The motive of the move is supposedly for brand leads to 'better understand some initial guest feedback and support with product education'.
A representative of Lululemon went on to tell press: "We expect to bring the collection back to our North America e-commerce channels soon and the collection continues to be available in other markets."
They went on to remind customers that 'Get Low' products 'remain available' in stores in North America and Europe.