The pop culture Halloween costumes Gen Z are rushing to buy this year - and how you can recreate them
We’re one week away from Halloween, and the costume ideas are rolling in, with Gen Z leading the pack on the wackiest pop culture-inspired fits.
Long gone are the days when 31 October was all about being spooky and dressing up as a ghost, witch, or a vampire. Nowadays, it’s much more complex than that.
A Halloween costume can be anything you want it to be - a viral moment, a meme, a character from a TV show, or your favourite celebrity; the options are endless.
From Kylie Jenner in the iconic Victoria’s Secret Fantasy Bra to Nikki from Obsession, there are a whole load of ideas that simply didn’t exist last year.
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So ahead of the big day, whether you’re dressing up solo or with a partner, we’ve rounded up our favourite pop culture-inspired costumes that are guaranteed to be everywhere this spooky season, as well as how you can recreate them yourself.
Allie Hayes from Off Campus
Long Sleeve Plunge Neck Maxi Dress from EGO - £19
Now, this is almost guaranteed to be the top couple’s costume this year, especially with the second season of Off Campus set to focus on Allie and Dean.
The characters, played by Mika Abdalla and Stephen Kalyn, became instant fan-favourites, thanks to their undeniable chemistry and secret romance storyline.
And there’s one scene in particular that’s already proving popular as a Halloween costume - when the duo dressed up as JLo and Maverick. So technically, it’s a two-in-one costume, as you’re dressing up as characters who are dressing up. Confusing much.
If you want to embody Allie, there are a number of tropical-print dupes floating around. Our favourite is this Long Sleeve Plunge Neck Draped Trim Detail Maxi Dress In Green Abstract Print, from EGO, which is currently on sale for £19.
Kylie Jenner in the Fantasy Bra
Oh Polly Sequin Mesh Bralette £20
Amazon angel wings £6.99
If you’ve found yourself unable to stop thinking about Kylie Jenner’s angelic Victoria’s Secret debut this week, you wouldn’t be the only one.
The reality TV star looked incredible as she wore the iconic and dazzling $50 million Fantasy Bra on the runway, complete with a ginormous pair of angel wings.
We have a feeling this look is going to be popular, especially among those who prefer a glam Halloween look over something scary.
And don’t worry - you can recreate it without the eye-watering price tag, as Oh Polly has a Sequin Mesh Bralette in Silver that’s currently on sale for just £20.
Grab yourself a pair of angel wings from Amazon, and you’re good to go!
Nikki from Obsession
Princess Polly’s Cielo Mesh Halter Top in Red Zebra (£39.00)
Stradivarius Leather effect smart shorts in black (£22.99)
ASOS DESIGN Cobra buckle harness knee boots with silver hardware in black (£23.99)
If you are someone who fancies getting a little bit gory on Halloween, Nikki from Curry Barker’s hit horror movie Obsession is gonna be your go-to.
Not to mention the fact that the character has impeccable style.
You can recreate freaky Nikki’s most iconic look with Princess Polly’s Cielo Mesh Halter Top in Red Zebra, which retails for £39.00.
And it’s actually a really nice top anyway, so you can re-wear it past Halloween, rather than splashing the cash for a one-night affair.
We’d pair the top with these Stradivarius Leather effect smart shorts in black, which cost £22.99.
You can complete the look with a pair of knee-high black leather boots - our favourites are these ASOS DESIGN Cobra buckle harness knee boots with silver hardware in black, which are currently on sale for £23.99.
Add a little fake blood to your head, and you’ll look exactly like Nikki.
Margot Robbie in Wuthering Heights
White Corset Waist Chiffon Drape Sleeve Godet Mini Dress from PrettyLittleThing (£33.60)
Georgian era fashion is officially in, and Margot Robbie’s take on Cathy in Wuthering Heights is bound to be another choice we see everywhere this spooky season.
Those who have seen the Emerald Fennell movie will know that the costumes were out of this world, so you’re spoilt for choice when it comes to which one you want to recreate.
Our personal favourite is, of course, the wedding scene, and while you might not want to wear a full-on wedding dress, you can wear a white corseted gown that will do the job.
We’d recommend this White Corset Waist Chiffon Drape Sleeve Godet Mini Dress from PrettyLittleThing, which is currently on offer for £33.60, and accessorise with a veil or a red ribbon in your hair.
Zara Larsson
Sequin Floral Mini Skirt With Fringe from Missguided (£23.58)
Scoop Neck Embroidered Flower Detail Cami Top In Pink from EGO (£24)
Mark Hill Pretty In Pink Mermaid Waver (£22.99)
If you’re still in your summer era, Zara Larsson is a great celebrity to embody this Halloween.
Fans of the Swedish singer will know that she’s all about sequins, colour, and mermaid and flower vibes.
To embody her look, we’d go for this gorgeous pink Sequin Floral Mini Skirt With Fringe
from Missguided (£23.58) and pair it with this Scoop Neck Embroidered Flower Detail Cami Top In Pink from EGO (£24).
If you really want to commit, it’s also worth getting your hands on a mermaid waver to recreate Zara’s iconic beachy hair. We’d recommend this Mark Hill Pretty In Pink Mermaid Waver from Boots, which costs £22.99.
Kylie Jenner and Timothée Chalamet
Frolic exclusive slinky gold trim halterneck ruched front detail maxi dress in orange (£42.99)
Calling all couples who need inspiration - there’s no 2026 duo more iconic than Kylie Jenner and Timothée Chalamet.
And you can easily recreate their most iconic outfit, when they wore matching bright orange Chrome Hearts outfits to the Los Angeles premiere of Timmy’s film Marty Supreme in December 2025.
Kylie looked amazing in a slinky orange dress, while Timothée opted for a matching leather suit.
On ASOS, you can get your hands on a similar dress, which is the Frolic exclusive slinky gold trim halterneck ruched front detail maxi dress in orange, costing £42.99.
Although it’s on the pricier side, again, it’s something you can re-wear again and again, Halloween or not.
Zendaya as MJ
ASOS DESIGN sleeveless button-down waistcoat mini dress in black (£26.99)
Finally, if you’re a Marvel superfan, you might want to team up with your parent or a friend to go as Spider-Man and MJ - specifically, the Zendaya and Tom Holland edition.
After the release of Spider-Man: Brand New Day, we’re obsessed with this couple in real life and on-screen.
You can recreate MJ’s effortlessly cool flatwarming party outfit, where she heartbreakingly speaks to Peter Parker, without knowing he was once her boyfriend.
MJ wore a stylish button-down dress - we’d recommend this ASOS DESIGN sleeveless button-down waistcoat mini dress in black, which is £26.99.
Finish off the look with a bunch of flowers like the ones she’s given by Tom Holland’s character in the film, and you’re sorted!
The countdown if officially on - we can’t wait to see all of these looks come to life this year!
Topics: Halloween, Gen Z, Shopping, TV And Film, Fashion, Style
Madison Burgess