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'This £20 serum tricked people into thinking I was wearing extensions'

Home> Style> Beauty

Updated 18:31 29 Sep 2025 GMT+1Published 12:26 23 Sep 2025 GMT+1

'This £20 serum tricked people into thinking I was wearing extensions'

If you're sick of wearing false lashes all the time, there's a new lash serum to try

This article contains affiliate links and LADbible Group will make a commission on anything purchased

Jen Thomas

Jen Thomas

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Featured Image Credit: gróa

Topics: Beauty, Shopping

Jen Thomas
Jen Thomas

Jen Thomas is a freelance journalist and radio presenter for Magic Radio and Planet Rock, specialising in music and entertainment writing.

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@jenthomasradio

Shoppers say a new lash serum is so good, people think they're wearing extensions.

Credited with giving 'denser and healthier' lashes, the wonder product is designed to give you a dramatic flutter without breaking the bank - and at £20, it costs a good chunk less than some of its competitors.

In fact, one fan raved that after just two weeks of use, her lashes were 'longer than the queue at Greggs' - if that isn't high praise, we don't know what is.

"No cap, everyone thinks I’ve got extensions. 10/10," she raved.

Shop here
The before and after photos are impressive.
groa

Despite its wallet-friendly price tag, groá packs just as much of a punch as some of its competitors. It's fair to say the before-and-after pictures speak for themselves - oh, and did we mention it makes a serum for brows too?

Where can you buy the serum and how much is it?

Unlike some serums on the market, you don't need to break the bank to buy it.

The lash and brow serum both cost just £20 each and can be purchased here.

According to the brand, some 88% of those who tried it saw visibly longer lashes, and 94% saw healthier lashes after six weeks.

As for brows, 86% of users said they saw visibly healthier brows after six weeks.

Shop here


Is the serum safe to use?

You might have heard about some harsh side effects from other lash serums containing an ingredient called prostaglandin.

Originally used in glaucoma medication, it caused lashes to grow rapidly but has been linked to irritation, darkening of the eyelid skin and even changes in the pigmentation of irises.

Conversely, groá avoids this, and instead uses pea proteins and hyaluronic acid, as well as green tea extract and peptides.

The ingredients have all been approved by ophthalmologists too, and they are 99% naturally sourced.

groá has been receiving rave reviews for the new kid on the block in lash serums (groá)
groá has been receiving rave reviews for the new kid on the block in lash serums (groá)

What are people saying about lash serum?

As well as the 'queue longer than Greggs' comment, the serum is going down well so far.

"Fuss-free application. the best lash serum to apply in a hurry - just five seconds out of your day to achieve visibly longer lashes" said one.

Another praised the conditioning results of the natural ingredients.

"The lashes are sooo long!" wrote another on Instagram, as another agreed "THEE best lash serum ever!"

One reviewer said the serum gave her 'lashes longer than the queue at Greggs' (groá)
One reviewer said the serum gave her 'lashes longer than the queue at Greggs' (groá)

How to use the lash serum

If you've never tried one before, it couldn't be simpler, and the brands recommends applying to clean, dry skin; just swipe the serum brush across the upper lash line like you would an eyeliner.

For best results, they advise to use it every day for a minimum of six weeks to get the full effect.

Shop here


  • 'This £20 roller helped reverse my alopecia after my hair fell out in clumps'
  • Lash growth serum dubbed ‘miracle juice’ has women completely ditching eyelash extensions
  • People are calling this ‘the best serum they have ever tried’
  • I’m in my thirties and constantly get asked about my skin – this French pharmacy product I swear by is now 35% off

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