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To shop online, or to shop in store, that is the question.
Pros of the former include not having to move an inch, while buying a size that barely fits is largely avoided with the latter.
Well, thanks to a little invention called augmented reality, you can now try on clothes using your iPhone, and ‘game changer’ doesn’t even cut it.
TikToker Leilani Green recently took the technology for a test run and was bowled over by the results.
Using a Snapchat filter, she was able to try on different looks in the comfort of her living room, leaving her followers seriously impressed.
Shopping on Cider, Leilani explained: “I just got word that you can try clothes on using a Snapchat filter before you buy it… you know what we’re about to try out.”
The social media star continued: “So you just go to the search bar and search the brand of the clothes you want to try on. Once you find their page, you just go to lenses and scroll until you find the outfit you want to try on.”
Leilani went on: “I found [a] dress, and then you want to tap ‘try on’ then ‘start photoshoot’.
“You get to take a picture and then it scans your body and puts the clothes on. I can’t make this up.
“Dresses have always fit me super weird because I’m shorter, and I can tell you guys - this is a super accurate sizing. Like, this long dress fits me how it would in real life.”
Leilani’s fans were quick to share their excitement over the filter, with one person writing: “This is a game changer.”
Another echoed: “Trying this for sure,” while a third exclaimed: “OMG the future us here.”
Other comments included: “Mind blown”, “This is gonna be my new fave thing” and “This is so cool.”
It was first reported last year that Snapchat would be launching a ‘try on’ filter, with Vogue Business noting that the social media platform wanted to ‘lure fashion and beauty brands selling online away from Instagram and Facebook’.
The outlet notes that using ‘upgraded’ technology, Snapchat is able to detect and respond to social media user’s body movements and even facial dimensions.
Carolina Arguelles, Snapchat's global product lead in AR, told Vogue Business: “We’re at a precipice where the adoption from users is already there because you have a powerful camera in the palm of your hand and you’re using it to such a degree that it allows us to tackle shopping, with the advancements in this technology.”
