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Topics: Donald Trump, Barron Trump, Jobs, US News, Social Media
Jen Thomas
Topics: Donald Trump, Barron Trump, Jobs, US News, Social Media
Donald Trump's son, Barron has been brutally trolled after he announced his unexpected career move.
The 20-year old is following in his father's entrepreneurial footsteps, and is one of five partners listed on a new business venture.
Many people had thought Barron might go into politics like Donald Trump, but he seems to be preferring the business route instead.
He has launched a new drinks business selling cans of yerba mate - a drink native to South America.
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In addition to the drinks firm he is currently a second-year student at New York University's Stern School of Business, and he previously set up a real estate firm in July 2024 (which was later dissolved when Trump came into office) and was also named as a co-funder for a cryptocurrency business.
Social media users are now flooding the new business with complaints - just weeks after Trump's granddaughter Kai was also trolled for being 'out of touch' for her 'dream job'.
The Mirror reports that the new career move is called Sollos Yerba Mate Inc, with a social media post explaining the origins of the name: "Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS, a beverage designed to complement life in the 'Sunshine State.'
“'SOL,' meaning sun in Spanish, represents the sun rising and the beginning of the day. 'LOS', which is 'Sol' spelled backwards, represents the sun setting and the end of the day."
It seems even Elon Musk approves, as the billionaire commented praising the logo on the firm's Instagram, writing 'beautiful design'.
Not everyone else is keen though, with endless trolling since the news was announced.
"Nice cultural appropriation, they don’t want Latinos in the U.S., but they want their products…” one commenter fumed.
Another critic hit out: "The official drink of MAGA Frat Bois the world over… I’ll pass."
In a similar vein, another Instagram user wrote: “They hate immigrants but love to steal their product ideas to create a business.”
“Funny, the name is Sollos… Spanish words. Given Trump’s policies, shouldn’t this be called ICE or WHITE or something?” trolled another.
Another alleged: "Oh wow, a family tied to anti-Latino rhetoric profiting off something deeply rooted in Indigenous (Guaraní), Paraguayan, and South American culture, yeah.... no! Yerba mate carried real history and survival, and shouldn't be sold by the son of a man who loathes Latinos."
"They want Latin America without Latinos, they want their culture, their land, their music, their food and drinks, but not the people," slammed one commenter.
On LinkedIn, the firm revealed they would be releasing just one flavour, Pineapple + Coconut, and said it is a 'lifestyle beverage brand built around yerba mate and clean, functional ingredients.'
Sollos Yerba Mate Inc operates out of a 4,500-square-foot location in Palm Beach, Florida, which is found roughly a mile from Donald Trump's Mar-a-Lago estate, where an intruder was recently arrested.
Elsewhere, other commenters were asking if Barron would be drafted, following the news that the Trump administration will be making the registration process automatic for men aged 18-25 from December this year.
Yerba Mate is a hugely popular herbal tea drink made from the dried leaves and twigs of the Ilex paraguariensis plant.
It's described as having an 'earthy' taste, and contains almost twice as much caffeine as another popular coffee alternative, matcha.
Some say it provides a more 'balanced' caffeine hit than coffee, and contains lots of antioxidants.
According to Healthline the leaves are typically dried over a fire, and then steeped in hot water the same way you would with tea leaves.