You've put blood, sweat and tears into planning the dreamiest couple's summer holiday to spend with your other-half, but you've noticed they just don't seem that elated about the prospect of some much-needed one-on-one time with you.
They're pulling away, and have started talking more and more about the exciting plans they've got with friends.
Sound familiar? Well, I'm awfully sorry to break it to you, hun, but you may be about to become victim to one of 2024's harshest dating trends: 'summer shading'.
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According to dating expert Tina Wilson, this time of year marks a colossal increase in couples parting ways, with many broken-hearted lovers admitting to her that they had no idea that the shock split was coming.
Apparently, however, this temporary wave of shattered romances arrives year upon year, but has become particularly prominent amongst Gen Z daters.
'But what exactly is Summer Shading?', I hear you ask.
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Well, to put it bluntly, imagine what it must feel like to hear that your beloved boyfriend/girlfriend is planning on embarking on their very own 'hot person summer'.
"'Summer Shading' refers to the phenomenon where individuals deliberately avoid commitment or end relationships during the summer months or prolonged heatwaves, often seeking freedom and fun without attachments," Tiny exclusively told us this week.
"Coined after a significant portion of Wingman users admitted to engaging in it, the term reflects a trend where people prioritise temporary enjoyment over lasting relationships during warmer weather.
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"This could be driven partly by increased serotonin levels from sunlight."
As Tina says, these brutal types of break up are become particular prevalent amongst those in the Gen Z category of daters, who are officially aged 12-27, and is likely also influenced by a need not to miss out in the most fun-fuelled - and often chaotic - social events.
The relationship guru - who is also founder of the Wingman App - explained: "Around 70% of Wingman users reported participating in this practice. If experiencing Summer Shading, it's advised to reassess the relationship, communicate openly about intentions, and, if necessary, move on to avoid prolonged hurt."
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Sadly, however, Tina admitted there's not much we can do if someone has decided to prioritise their summer social life over their relationship, as it's impossible to change someone's mind.
She advises daters, however, that if they're concerned that their partner may be showing signs of a wandering eye, that 'open communication' is key.
"Clarity about intentions are crucial in any relationship," she explains. "Irrespective of trendy dating concepts, ensuring mutual understanding and respect."
Get in touch with Tina Wilson at www.tinawilson.co or on Instagram at www.instagram.com/tina_wingman/, or download the Wingmann App now www.wingmanapp.com/.
Topics: Sex and Relationships, Life, Real Life, True Life
Rhianna Benson