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As all avid social media users are aware, there's one particular viral product that is all the rage among lifestyle influencers right now.
It's true! Almost every single ex-Love Islander, beauty guru and fitness star have got their hands on this colossal, stainless steel sensation and are promoting its use online.
We are, of course, talking about the globally-renowned Stanley Cup, which apparently, shoppers are willing to fight for.
The hotly-discussed tumblers have been flying off the shelves for the last year or so, with the most widely sought-after pastel colours being sold out across a multitude of retailers.
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And to add to the social media craze, children's toy firm Fisher-Price has jumped on the bandwagon, and has released a lookalike of the Stanley Cup, aimed specifically at toddlers.
Adorable, I know!
Although not marketed as a Stanley, the tiny cups flew off the shelves when first launched in the autumn, with parents all over the world flocking to the likes of Amazon to get their hands on one.
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Following its initial success, Mattel confirmed to USA TODAY that the Fisher-Price Laugh & Learn Wake Up & Learn Coffee Mugs will be back in stock very soon.
The child-friendly product has several features, guaranteed to keep your little one entertained for hours, including a dazzling array of colourful lights and a plethora of songs and phrases.
And to further match the aesthetic of the viral Stanley Cup, the toys include coffee-coloured rattle beads and a charming matcha latte swirl on the top.
Justifying the launch of its latest product, Fisher-Price told online parenting advice forum Scary Mommy: "Laugh & Learn toys foster babies’ natural curiosity with opportunities to develop the whole child through experiencing the world around them, and learning concepts in context.
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"Laugh & Learn toys are sized just right for baby, and introduce early academics in context through early role play items that they see their caregivers interact with daily."
Parents have spent the last few months gushing over the heart-warming toys, with many taking to social media to share their review of the product.
Posting a video of the mug on TikTok, one mum told her followers: "I seriously cannot get over how cute this baby coffee mug tumbler is. It lights up and plays music."
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Another took to Amazon to pen: "The cutest mini 'Stanley' cup! We were running errands yesterday and several mums asked where I got it from.
"Not only is it cute but it entertains my 10 month old. She loves the songs and teething rings. My little girl has her own cup just like mommy!"
A third wrote: "My little [girl] loves her cup! When I ask her to get her cup she always brings this one. It's fun, sings abc which has actually encouraged her alphabet. We love it."
Tyla has contacted Mattel for further comment.
Rhianna Benson