The Queen has handed Lovehoney an award for 'outstanding continuous growth'
The patronage has been handed to the UK's biggest sex toy company to honour its performance over the last six years.
It celebrates the fact the Bath based brand's sales have flown up 365 per cent since 2015, soaring from £12 million to £56 million.
After being given the award, the company will be able to use the prestigious Queen's Award emblem in its advertising and marketing, and put it on its packaging for the next five years.
The emblem is seen as a symbol of the product's quality and the fact the brand is trustworthy.
In fact, it's even been dubbed "the highest accolade for business success", so keep that in mind next time you're shopping for a sex toy!
Debbie Bond, Lovehoney's chief commercial officer, said: "We are thrilled to have received official recognition from the Queen. Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world's leading sexual wellness brand.
"Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally.
"The Queen is the UK's greatest trade ambassador and royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being - a particularly important message as we come out of lockdown after a stressful year living with the pandemic."
The company has received the accolade before, having also been handed the honour five years ago.
The brand started in owner Richard Longhurst's bedroom, but now achieves global success, retailing in the EU, American, Australia, Canada, France, Germany, Spain and New Zealand.
The website has a global customer base of 2.2million people and a workforce of around 400 people.
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