Everyone's Going Mad For O'wow's Smoothing Treatment Kit
Then there's the frustration when people suggest 'letting it dry naturally' (if you know, you know). But now, people are raving about a smoothing treatment kit, aptly named O'wow - and it's got hundreds of five star reviews online.
The O'wow smoothing treatment kit is made up of three different products - a 100ml Smoothing treatment spray, a
100ml Sulfate-free shampoo and a 100ml Sulfate-free conditioner.
Founder Georgiana Grudinschi created the product after a lifetime of having keratin smoothing treatments at her local salon.
She explained that despite her hair looking great, the cost and time was frustrating and she wondered if there was a simpler way.
"While investigating alternative options I discovered that those regular keratin treatments done at the salon were not only sacrificing my time and money but also my health," she said.
"I came to learn that most salons use keratin treatments that include a heavy amount of formaldehyde which is classified as human carcinogen which explained why my eyes were burning and tearing every time I had the keratin treatment done."
Enter O'wow, an at home kit that Georgiana developed herself, which repairs and deeply moisturises hair cuticles resulting in smooth and shiny hair.
The kit is suitable for all hair types (including hair that's been coloured) and is ideal for those looking to smoothen unmanageable, dry and frizzy hair.
It is on the more expensive side, priced at £49.90. But, the before and after pictures are insane and customers have been offering up some seriously impressive reviews.
One person even said it had "changed her life" explaining: "I'm not overestimating here, this product has literally changed my life. I naturally have very frizzy hair which was a result of beautiful curls when I was younger and trying to brush them out, but now, I can wash, blow dry and it's straighter than it's ever been!
"All I wanted was to wake in the morning without having to hide my head, and now that is possible - I am a subscriber for life now!"
Meanwhile, another happy customer said: "Finally a hair treatment that suits my super tricky hair.
"My hair has never been this smooth before. Can't wait to redo it soon. Just ordered my second kit."
To use the kit, start by simply sectioning your clean and dry hair before spraying each section with solution and combing through.
Make sure the hair is completely soaked and leave for 40-60 minutes. Next, rinse thoroughly with water, making sure no solution is left. This bit is mega important.
O'wow explain: "During the action time hair absorbs solution but the excess should be rinsed out so that it will not get burned on the surface of the hair. Porous hair tend to absorb more product - rinse with increased attention."
Once it's thoroughly rinsed, blow dry in sections before using a straightening iron to lock in treatment. Using a comb, go over thin sections with the iron until hair is entirely straight.
O'wow advise for non-coloured hair, set the iron to 200°C while for coloured and/or thin hair, the iron should be set to 180°C so that the colour will not fade. You can see full tips on how to use here.
BRB, just off to order this asap! You can do so here.
Featured Image Credit: O'wow