Special wonky carrots for Rudolph will be given away free at Morrisons supermarkets this year - so make sure you and your children pop by to pick some up.
The store will be offering the veg in paper bags labelled 'Carrots for Rudolph' in the entrances of its stores across the UK on Saturday 21st December - just in time for laying them out ready on Christmas Eve for the red-nosed reindeer to gobble up.
But while it's a sweet offer and something fun for kids to do when dragged to the shops, there is a reason behind the giveaway. It is to encourage adults and children to start selecting wonky veg in stores more frequently.
The wonky carrots in the giveaway will be "oversized, misshapen and scarred, but still taste delicious," according to Morrisons.
But despite the fact there's nothing wrong with the taste of wonky vegetables, people are still reluctant to put them in their basket - wonky carrots only account for between 10-15 per cent of carrot sales.
And due to the unseasonably wet weather the UK experienced in October, there have been more misshapen and scarred carrots harvested than usual this year, according to Alastair Ferguson from Strawsons farm, who farms carrots for Morrisons.
He said: "Carrots for Rudolph is helpful because it introduces customers to wonky, finds these carrots a home, and stops them being wasted."
If they are good enough for Rudolph...
But Morrisons isn't stopping there with the festive giveaways, as the store is also offering free oranges ready to put into stockings on Sunday, 22nd December, given away along with a story card detailing the history of the tradition.
The story goes that a man was thought to really exist called St. Nicholas, who used his own wealth to help others in need.
After hearing of another man who couldn't find his daughter's suitors because he couldn't offer a dowry, St Nick dropped gold coins down his chimney to help him, which fell into stockings hanging to dry over the fireplace.
Now, the oranges are given as they are said to represent the gold coins.
Who's feeling festive?
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