For millions of parents around the world, taking your children to visit 'Santa Clause' in his grotto has become a pinnacle of festive period.
Wrapping up your little ones up in a hat, scarf and gloves, trekking down to your local garden centre/shopping mall/local farm and seeing them tell the Big Man himself all of their Christmas dreams. Is there anything more heartwarming?
And though winter is supposed to be a time of joy and celebration, many British mums and dads have been left thoroughly disappointed by the cost of taking their children to visit one particular farm.
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But what could be so special about this particular farm that makes it so expensive?
Well, it turns out that it's owned by a very famous face, indeed: none other than former Emmerdale star and ex Strictly Come Dancing champion, Kelvin Fletcher.
Thirty-nine-year-old Fletcher and his wife Liz first opened 'Fletchers on the Farm' in Macclesfield back in 2021, later starring in their own documentary series.
Opening up on his decision to swap fame for farming, the ex Andy Sugden actor wrote on his website: "It’s been an extremely busy few years juggling our careers and raising our young family.
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"We’ve gone from 1 lockdown puppy and two small children to over 100 sheep, a woodland of rare breed pigs, a small herd of cattle, 2 alpacas, a busy livery yard and twin boys."
The statement went on: "We have fallen in love with farming and now can’t imagine life not living in the countryside or being close to nature.
"Along the way we’ve had ups and downs, wins and losses and laughs and the odd tear but what an adventure and it’s only just begun."
Fletcher went on to explain that, following the success of the farm's Easter event in April this year, they'd be opening their property for Christmas.
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However, the former soap star has come under fire for the prices he's charging his guests for a visit to the farm, during which children will be able to visit Santa.
The experience - which includes making reindeer food and sitting on Santa's knee (for kids, that is), ranges from £48-54 for children, and it's £24-28 for adults accompanying them.
One disgruntled parent took to social media after realising the prices, hitting out: "It's far too dear for families, needs to be half the price."
Another agreed: "I love the programme but must agree that three adults and two children was too expensive for us too. Such a shame. I do hope it's a success though."
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"I love watching the family but it's a bit too expensive for me. Good luck to you both," a third added.
"I love the family but the price for a family is £140. It's a bit too expensive. But I still like to watch them on TV for their genuine down-to-earth farming." another went on.
Tyla has contacted Fletchers on the Farm for comment.
Featured Image Credit: Fletchers on the FarmTopics: Christmas, Money, Parenting, Celebrity, TV And Film