There's nothing quite so amusing as a news blooper.
The moment of silliness amongst the serious world affairs just strikes a funny chord with the internet.
And one particular news moment has taken X, formerly Twitter, by storm this week - take a look for yourself:
It took place during the BBC midday news, and featured a major blunder by presenter Maryam Moshiri.
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She was heading up the news shift on Wednesday, 6th December when the controversial incident took place.
As the camera panned to her at the beginning of the news, she was pulling a silly face and flipping the bird to the camera.
Upon realising she was live on the Beeb, Maryam immediately composed herself and appeared to pretend the blunder never happened.
However, the internet is forever, and once one person spotted the blip, it spread like wildfire, and quickly became the Twitter moment of the day.
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One joked: "It’s the new BBC magazine programme @ 7pm: ‘The Do One Show’."
"Ye Gods, is that real?!?!" a second wrote.
A third added: "New reaction meme UNLOCKED!."
Someone else suggested: "Perhaps it’s like a game of ‘chicken’ and they dared to do things right up to the final second… so someone might be poking their tongue out, crossing their eyes or flashing, all before the credits finish.
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"Or she was arguing with the cameraman."
"Should be standard protocol from now on," another joked.
Since the viral incident, Maryam has taken to Twitter to explain herself.
She wrote: "Hey everyone, yesterday just before the top of the hour I was joking around a bit with the team in the gallery.
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"I was pretending to count down as the director was counting me down from 10-0.. including the fingers to show the number. So from 10 fingers held up to one.
"When we got to 1 I turned finger around as a joke and did not realise that this would be caught on camera.
"It was a private joke with the team and I’m so sorry it went out on air! It was not my intention for this to happen and I’m sorry if I offended or upset anyone. I wasn’t ‘flipping the bird’ at viewers or even a person really.
"It was a silly joke that was meant for a small number of my mates."
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This isn't the first time a moment from a newsroom has taken over the internet. Who could forget when Shaun Ley was caught wearing tiny little shorts, or when Balvinder Sidhu tripped over and went flying?
Good times ...
Featured Image Credit: BBCTopics: BBC, TV And Film, UK News