Simon Cowell's new look has left fans well and truly baffled.
The music mogul has sparked a load of confusion following a video posted to social media showing him appearing in a way that clearly took fans by surprise.
Simon, 63, took to Instagram yesterday (10 August) and offered a congratulations to some previous X Factor contestants before making an exciting announcement. Check it out:
He began by saying: "Hello, I want to talk about two brilliant things connected with X Factor.
"The first is, last week, 'What Makes You Beautiful' - in my opinion, one of the best songs ever - went over one billion streams."
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The record executive continued: "So I want to say congratulations, One Direction, and a massive thank you to all the fans who've always supported this group. I mean, this is huge, and I'm so proud."
Moments later, Simon made another announcement about a further X Factor star, Lucy Spraggan.
"Now I publish Lucy's songs," he told his 2.2 million followers. "I think she's one of the best songwriters I've ever met, genuinely."
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He went on: "Her new album has two songs I absolutely love; one is called 'Bodies' and the other one is called 'Balance'."
Simon then showed the viewers the album on vinyl before joking: "Most of you won't what vinyl is doesn't matter. The record is amazing!"
The TV judge captioned the video: "Huge congratulations to @onedirection for reaching 1 billion streams for 'What Makes You Beautiful' on @spotify. A massive thank you to everyone involved and all of the fans!
"And please listen to @lspraggan’s amazing new record 'Balance' which is out tomorrow!"
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However, it seems like people were less interested in the latest music news and more fascinated by Simon's visage.
One Instagram user commented: "What on earth has happened to your face?"
A second jabbed: "The botox is wearing off Simon."
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A third dubbed his face a 'botox fail', while a fourth asked: "Why does this look like AI?"
"Too much plastic surgery," claimed a fifth.
A final Instagram user echoed: "'You used to look good before the plastic surgery."
While Simon has previously denied the rumours of having a face lift, he has admitted to getting some facial fillers done.
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Earlier this year he told The Mirror: "I've had a bit of Botox or whatever, but nothing drastic.
"So when I hear about this stuff, honestly it does make me laugh."
Topics: Celebrity
Rhiannon Ingle