Mother-daughter duo Kris Jenner and Kim Kardashian have each stepped into the spotlight this week debuting brand new looks.
It didn't take long, however, for fans of the reality TV pair to notice something rather peculiar about their respective transformations, and many have taken to social media with their thoughts.
Let's kick things off with a closer look at Kim's latest public appearance: the 44-year-old rocked up to Paris Fashion Week on Monday (5 Oct), where she was spotted donning a sleek black pixie cut.
Though the mother-of-four has courageously chopped and changed-up her style plenty of times over the years - altering everything from her hair colour, to her make-up technique and eye for fashion - her new short-and-sharp look is worlds away from the extreme-length extensions we've seen her sporting more recently.
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Taking to Instagram, Kim showed off her latest bid for reinvention, pairing (what appears to be) a super-chic wig with a deep smoky-eye look, as well as thick, lengthy lashes and a glossy taupe lip.
"PARIS PIXIE," she captioned the snap.
Within the same week that the SKIMS boss flaunted her flirty new look, mum Kris seemingly had the same idea.
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Herself taking to social media, the much-loved 'momager', 69, shared a super-glam selfie from a Shark Beauty event she recently attended, captioned: "We had a fun little blonde moment tonight!"
In the snap, Kris appeared to have switched out her previous, long-term hairstyle - which, actually was a jet-black pixie cut - for a seductive, shoulder-length ice-blonde bob.
It's not too dissimilar to an ash-blonde look that daughter Kim rocked for the Met Gala last year, and fans were pleasantly surprised by the mother-of-six's adventurous choice of shade.
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"Love that you re invent yourself and are having fun doing it," one gushed in the comments. Another added: "We love you, blonde Kris."
But fans have also noticed another intriguing aspect of Kris and Kim's glow-ups - they've seemingly swapped their styles.
"Kris and Kim out here playing freaky Friday," one jibed on social media.
"Freaky Friday in real time," another agreed.
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A third went on to jibe: "Kris is turning into Kim & Kim is turning into Kris."
"Now mom looks like Kim and kim looks like her mom," a fourth added, whilst another admitted: "I’m confused. Who is this? Kris? Kim?"
"At first glance, I thought it's Kim," a sixth confessed.
Another penned: "Kim gets it from her mommma."
Topics: Kim Kardashian, Celebrity, Kris Jenner, The Kardashians, US News, Hair, Beauty
Rhianna Benson