We've seen some questionable reality shows in our time, but Channel 4's upcoming series The Surjury takes the biscuit.
The concept? Contestants will try to bag plastic surgery they couldn't usually afford for free by pledging their case on TV. Yep, really.
The aim is to convince a jury of strangers to approve of their surgery dreams - but they will only be allowed to go ahead and get their 'perfect' body if 75 per cent say yes.
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Hosted by Caroline Flack, the show - which is set to air in 2020 - will bankroll the winning contestants' procedures, and film their transformation.
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We don't know about you, but we're not sure young men or women need to be fed any more ideas about how changing their image is the route to happiness...
In Channel 4's defence, they look at the format through a rather different lens.
They say: "From bum-lifts to nose jobs, sculpted abs to breast enlargements, The Surjury allows people to explore their choices more thoroughly."
Ross McCarthy, executive producer for the show's creators Gobstopper Television, added: "This is a totally new way of doing peer-to- peer advice.
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"Our pitchers will either get the surgery they've always wanted, or a massive boost in confidence when the public rules they don't need work at all!"
Hmmm. We're still dubious.
And it seems we're not the only ones, as when Love Island host Caroline shared the news of her new gig on Instagram, she got a pretty divided response.
"Over the mooooooon to be hosting my first Channel 4 show The Surjury," she wrote.
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However, one follower wrote: "I'm sorry but I just can't get behind any show that treats plastic surgery like some prize to be won."
Another added: "Oh Flack I love you so! But so very concerned a programme is using a medical procedure as a prize... Ethics gone mad!"
As a third added: "The concept of this show is shocking," as a fourth despaired: "Can't believe this is what the world has come to - give the contestants some therapy instead!"
In response to the criticism, Channel 4 told Tyla: "Cosmetic surgery has become an increasingly mainstream choice in Britain. The Surjury seeks to explore why so many people feel the need to change their bodies, and whether surgery actually makes them happier.
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"All contributors featured in the series have actively been seeking surgery of their own accord. This new series allows them to consult with surgical teams and then to discuss their reasons for wanting it with a panel of their peers.
"If their peers support their decision they will undergo the procedure of their choice subject to the usual surgical checks and consent processes.
"The show will neither glamorise nor condemn their choices: the aim is instead to interrogate the realities of cosmetic surgery."
They added: "Duty of care to contributors is of paramount importance and all will be independently assessed by the clinic who will carry out their procedure. They will be psychologically assessed and supported regarding their involvement in the programme."
Featured Image Credit: ShutterstockTopics: Caroline Flack, TV Entertainment, Channel 4