Instagram Is Restricting Weight Loss and Cosmetic Surgery-Promoting Posts And It's About Time
However that may all be about to change.
View this post on Instagram#ad Ok you guys... I've been putting in work, adding in @flattummyco meal replacement shakes and I'm seriously feeling so good. My energy is up, my cravings are controlled and I actually feel like I'm a total tummy knockout. You need to go check them out while their 30% OFF sale is on. Ps: how CUTE is this shaker bottle?!
A post shared by Khloé (@khloekardashian) on
Instagram announced today that it would be restricting posts promoting cosmetic surgery and diet products for people under the age of 18.
With influencer marketing rife, the social media platform is hoping to protect their vulnerable users against the weight loss products the people they follow are wheeling.
What's more, for all ages, Instagram will be monitoring for posts that pedal products that have bogus or unrealistic claims, and taking down offenders.
View this post on Instagram:sparkles:. . . It's so important for me to keep my toned shape in the summer and there are so few natural products that will actually work! @tummytox_uk's products are brilliant, firstly they taste delicious with the mango sachets during the day and the refreshing lime sachets for the night!! :two_hearts: I use the duo Day and Night Burn supplements and not only do I feel more energised all day it also prevents me from craving snacks! Which is normally impossible With maintaining my toned body shape, it is so crucial to have good sleep, and the night sachet is amazing for helping you fall asleep. The #tummytox are crammed full of vitamins and healthy ingredients as well so you are not only maintaining your physique but also doing it in a healthy way! Win, Win for me! Use my code GEORGIA20 in order to get 20% off of purchases :heart: . . . #tummytox #tummytoxuk #AD
A post shared by Georgia Steel (@geesteelx) on
Instagram public policy manager Emma Collins said in a statement: "We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media."
The Kardashians are known to post sponsored content with brands such as Flat Tummy Co. and FitTea, which sell meal replacements and dietary products such as shakes, teas and lollipops.
Actress Jameela Jamil has been been outspoken on the topic, calling out the family on multiple occasions.
In response to the news, she said: After a bunch of shouting, screaming, and petitioning... we have managed to get the attention of the people at the top, and they have heard us and want to protect us."
She added: "I've been working with Instagram all year towards this, who were amazing to deal with, and they expressed that they passionately care about creating a safer space for us all online.
"This happened so much faster than I expected and I'm so proud and happy and relieved."
Wow that was fast. This Kim Kardashian flat tummy shake post from January is now only accessible if you're logged into Instagram and listed as over-18. pic.twitter.com/67rEv4uqpJ
- Ryan Broderick (@broderick) September 18, 2019
The changes mean that users under 18 will be presented with a blank box and a 'restriction' message in feeds, in place of offending content.
It's not yet clear if teens who want to get around the restrictions can easily change their birthday on the app, but it's still great progress.
Featured Image Credit: Instagram/KylieJenner