Instagram Responds To Criticism After Kylie Jenner Called Out Platform
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Featured Image Credit: Alamy/@kyliejenner/Instagram
The 24-year-old shared a viral graphic which called for the app, that was once the hub for photos of kittens and brunch, to return to its roots after introducing an update which users have compared to TikTok.
Instagram users now have to contend with a brand new interface when scrolling through their feed which, like TikTok’s For You page, is filled with video posts from accounts users do not follow.
“Make Instagram Instagram again,” the graphic demands. “Stop trying to be TikTok I just want to see cute photos of my friends. Sincerely, everyone.”
The social media call to action was shared by the meme account @illuminati with a caption urging Instagram users to sign a petition.
The Kylie Cosmetics founder followed suit and shared the post on her Instagram Story, writing: “PLEASEEEEEEE”.
Kylie’s sister Kim Kardashian also made her feelings known about the new Instagram update by sharing the same image on her own Instagram Story, with the caption: “PRETTY PLEASE”.
Poosh founder Kourtney Kardashian also shared the graphic, which has amassed 1.9 million likes in only four days.
With the Kardashian-Jenners having a whopping 686 million followers combined, when they complain Instagram listens. The social media platform’s CEO Adam Mosseri released a video to address the latest changes to the app amid backlash.
According to the CEO, Instagram will be shifting to focusing on videos, much to people’s disdain.
“We’re experimenting with a number of different changes to the app, and so we’re hearing a lot of concerns from all of you,” he said, addressing the public and the Kardashian-Jenners, some of the biggest reality TV stars and influencers.
He added: “I want to be clear, it’s not yet good. And we’re going to have to get it to a good place if we’re going to ship it to the rest of the Instagram community.”
For those of you, like the Kardashian-Jenners, who love posting idyllic holiday snaps and mirror selfies on your feed, pictures on Instagram are not going away anytime soon but there will be less focus on them.
“I want to be clear: We’re going to continue to support photos. It’s part of our heritage,” the CEO promised.
“That said, I need to be honest: I do believe that more and more of Instagram is going to become video over time. We see this even if we change nothing. We see this even if you just look at chronological feed.”
It seems the fight has only just begun for Kylie and co.