Confessions of a Shopaholic star Isla Fisher has explained why she and husband Sacha Baron Cohen actively decided to keep their children out of the social media spotlight.
The Australian actor, 47, married Cohen in 2010 after meeting at a party in 2001, where Cohen said he 'knew instantly' she was someone special.
Over the years the couple have shared the occasional picture and insight to their relationship on social media, though they've kept more personal moments of the romance, like their wedding, on the down low.
Cohen and Fisher tied the knot in a private ceremony in Paris and went on to welcome three children; Olive in 2007, Elula in 2010 and Montgomery in 2015.
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Despite social media only growing in popularity during this time, and Cohen and Fisher already having a lot of attention on them, the parents have kept all three of the kids in their little cocoon of privacy.
Fisher offered up the reasoning behind the decision when she appeared on Lorraine on Wednesday (26 April), explaining simply: "It's unfair on them!"
The Wedding Crashers star continued: "Kids deserve a normal childhood, I want them to be outdoors and play and run around - not feel self-conscious."
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Rather than an abundance of family photos, Fisher dedicates her Instagram instead to snaps of herself, her friends and plenty of adorable dogs - content which is always likely to go down well.
The mum has previously admitted that motherhood is her 'favourite topic' of conversation, but she told Marie Claire that it's one she chooses to keep 'private'.
“I think all parents are trying to protect their kids, especially in the social media age," she continued.
"I want our children to have a normal childhood – being able to play outside without pressure or scrutiny. All kids have the right to just be kids, and I would never sell a film or magazine by speaking about [mine].”
When it comes to looking after the brood, Cohen has previously claimed that he and Fisher not being 'A-listers' helps.
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He told the New York Times: “I remember once in Hollywood, I was trying to avoid being photographed by paparazzi. I think I put something in front of my face when exiting a restaurant and this photographer shouted, ‘You’re only a B-lister!’ And I said to Isla, ’Oh, my God, we’re B-listers! We made it! We’re B-listers'.”
Whatever letter goes in front of it, it's clear the two actors are at least on a list of sorts - so they've certainly done well to keep their kids away from the public eye for as long as they have.
Featured Image Credit: Allstar Picture Library Ltd / Alamy Stock Photo / Associated Press / Alamy Stock PhotoTopics: Sex and Relationships, Parenting, TV And Film, Celebrity