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Hailey Bieber has lost almost one million Instagram followers amid what fans are calling a 'feud' with Selena Gomez.
It all started in January when Selena was unfortunately body-shamed after photos of her in a bikini on New Year's Eve were shared online.
The former Disney Channel star - who is no stranger to getting trolled - stood up for herself saying: "I love my body."
Not too long after, Hailey uploaded a TikTok video with friends Kendall Jenner and Justine Skye, miming along to a popular song that goes: "And I'm not saying she deserved it, but God's timing is always right."
Although the video has since been deleted, some fans thought with the timing, it was a dig at Selena.
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Hailey denied all allegations, writing underneath a fan video: "I never comment on this type of thing but we were just having a girls night and did a random TikTok sound for fun, it's not directed at anyone."
Adding fuel to the already burning fire, Selena then announced she's taking a break from social media shortly after defending Taylor Swift over a resurfaced post where Hailey appeared to criticise her.
The singer shared the news of her imminent departure from the internet in a TikTok Live video (23 February), just after achieving the status of the most-followed woman on Instagram.
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It's unclear what sparked Selena's decision, but her announcement came shortly after she responded to a resurfaced video of Hailey and Method Man, who used to co-host the show Drop The Mic.
Method Man joked about Swift's songs in the clip, teasing a 'rap battle full of the meanest lyrics about a celebrity since Taylor Swift's last album'.
As Method Man mentioned the 'Shake It Off' singer, Hailey stuck out her tongue and pretended to put her finger in her throat as if to make herself sick.
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After the clip was shared online, Gomez defended Swift and wrote: "So sorry, my best friend is and continues to be one of the best in the game."
Amid all of this nonsense, Hailey's follower count has dropped by nearly one million, according to Social Blade.
On Wednesday, 22 February, Hailey had 50,667,001 (50.6 million) followers.
11 days later, as of Thursday, 2 March, she now has 49,823,793 (49.7 million) followers, at the time of writing.
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Just last Monday, she lost over 200,000 followers in one day.
Can't beat a lil bit of internet beef, ey?
Anish Vij