A contestant on This Morning left Phillip and Holly in hysterics, as she revealed what she really thought about the 'Spin To Win' game!
Linda, who had phoned in to play the game, gave the prize a naughty name, sending the hosts into meltdown.
Just when the production team had apologised for the first outburst, she repeated the word, leaving Phillip wheezing with laughter.
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You can see what she said here:
After calling in, Holly asked Linda if she knew what was coming next. The bag of prizes came flying down from the ceiling, which was spotted by the eagled-eyed contestant.
As the tote bag of wonders floated down, Linda could be heard saying "oh, it's a bag of sh*t".
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Panicking, Phillip hastily corrected the word to "shizzle", before apologising on behalf of the sweary speaker. Both presenters later clarified that the statement was "true", despite the fact that the word can't be said on daytime TV.
Holly could be seen doubled over throughout the entire exchange, barely recovering before Linda repeated the sentiment.
"But it is a bag of sh*t", she insisted.
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Struggling through their laughter, the duo managed to get the question out before giving the answer away to the contestant. Phillip kept gesturing his disbelief that she'd said the swear word "twice".
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After winning £3,000 on the wheel, Linda stated that she wanted to donate the prize money to the NHS.
However, the presenters whizzed through the rest of the competition to prevent her from swearing again.
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The Spin To Win prize is often referred to as 'a bag of shizzle' by the pair, although it seems like Linda might've taken it too literally! The tote bag usually contains a selection of This Morning-branded goodies, including a water bottle and some sweets.
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You can watch This Morning weekdays from 10am on ITV1 and ITV Hub.
Featured Image Credit: ITVTopics: This Morning, ITV, TV And Film