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This Morning viewers were shook when they heard Dragon's Den star Deborah Meaden swear twice in a row on during a live interview. Not exactly what we were expecting to hear from her on daytime television!
Presenters Alison Hammond and Dermot O'Leary had to keep their jaws from dropping and quickly apologise to viewers for the businesswoman's foul language.
Watch it here:
Deborah, 62, had been speaking to Alison and Dermot about the return of Dragons' Den for its 19th season when she caught herself swearing.
Asked if she had ever turned down a deal because she didn't like someone's personality, Deborah said: "It's not about a question of liking someone.
"I have to trust people. I don't want to work in a business where I'm looking over my shoulder and thinking 'do i know truth?'
"So I have to trust people. I don't know if I can say bull**** but I'm going to... I don't like bull****."
Cutting in before Deborah could get any other curse words out, Alison said: "Apologies for that word."
Dermot O'Leary jokingly added: "Thanks for saying it twice."
Blushing over the mishap, Deborah said: "I shouldn't have said it twice, sorry!"
When the interview came to an end, the presenters said goodbye to Deborah, but not before Alison told her: "You can go and wash your mouth out now!"
Although it was probably a bit touch-and-go for Dermot and Alison at the time, This Morning viewers were quite amused by Deborah's language.
"Deborah Meaden saying 'Bull****' on live television... I salute her. Fabulous woman Xxxxx" tweeted one fan of the show.
"Deborah said bull****. Funniest moment of 2022 on #ThisMorning" wrote another.
You can get even more of Deborah's antics as she joins fellow investors Peter Jones, Sara Davies, Steven Bartlett, and Touker Suleyman on the new season of Dragons' Den.
The series returns to BBC One at 8pm on Thursday, January 6.
This Morning airs on ITV on weekdays at 10.30am.
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