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We've been absolutely spoiled with magical Christmas ads this month, and M&S' latest offering is getting us right in the festive mood!
The advert features a very special TV moment, as sweet staple Percy Pig speaks for the first time.
Tom Holland has provided Percy's voice, starring alongside Dawn French in the adorable ad.
This is the first time Percy Pig has spoken, on TV or otherwise. The cheeky-looking farm animal is brought to life by a clumsy 'fairy lady', voiced by Dawn French.
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Percy then wreaks havoc in an empty M&S store, feeling a bit overstimulated after experiencing his 'first Christmas [...] in all my 23 seconds of life".
The fairy - who looks remarkably similar to the Vicar Of Dibley star - chases him around, trying to stop him from scoffing each of the M&S-exclusive festive treats like a triple-chocolate panettone.
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This ad is just the first in a series of eight - each one set to star the Spiderman sensation in the lead role.
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It premiered during the 8:40 AM ad break on ITV, during Good Morning Britain.
One advert is set to drop per week, and we're all wondering what Percy will get up to next week!
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Percy Pig sweets started selling in 1992 - and this is the first time we're hearing the character speak, 29 years later!
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According to Metro, Tom Holland couldn't have been more thrilled to play the role.
"I've loved Percy Pigs for as long as I can remember, and when I was asked to be his voice - his first ever voice - it took me less than a second to say yes", he said.
According to the 25-year-old, "getting the snort right was a challenge".
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People are loving the ad, with one Twitter user saying she'd "love a tree topper Dawn".
Featured Image Credit: M&STopics: TV And Film