A designer bridal company is gifting wedding dresses to NHS workers who are due to get married.
Pronovias, a luxury Spanish bridal atelier, is honouring the health workers putting their lives at risk daily in the fight against COVID-19 - many of whom have had to put their wedding plans on hold.
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The brand - which designs dresses typically costing between £1,000 to £10,000 - has created the Heroes Collection, a range of gowns only available to view upon appointment, which they are gifting to workers on presentation of proof of employment.
Artistic Director Alessandra Rinaudo specially curated the collection, described as "beautiful range of stylish wedding gowns for every type of bride".
All hospital-employed brides-to-be employed by the NHS are eligible for a free gown until 31st August 2020. They must also have proof their wedding is planned before the end of December 2020.
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The collection will only be available exclusively in flagship stores, which will be open depending fully on government guidelines. Pronovias's only UK-based store is based in London's Mayfair.
To claim a dress, you must book an in-person appointment and select from the stock available.
Rinaudo added: "It is an honour to show my support and raise awareness for all of these women doing their best to overcome this pandemic.
"Love will conquer all."
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What a lovely gesture! And Pronovias isn't the only brand to be offering frontline health workers discounts and freebies to show appreciation of their service.
Shoe brand Allbirds is offering a free pair of trainers to medical workers in the NHS and Missguided are offering 40 per cent off. In fact, health workers are also being honoured in industries from food to their phones.
Here are the best discounts being offered to NHS, emergency service, and other public sector works right now:
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Food and drink:
- 25 per cent off total bill all day every day at Bella Italia
- Free Coffee For NHS Staff in London & Manchester at Black Sheep Coffee
- Free drinks to all NHS, emergency and social workers at all UK restaurants at Burger King
- Free drinks to NHS staff at Cafe Nero
- Free McDonald's drinks for NHS, council and emergency service staff at McDonald's
- 50 per cent Discount and Free Hot Takeaway Drinks for all NHS Workers at Carluccios
- 20 per cent off the total food bill at Frankie and Benny's
- 50 per cent OFF everything for NHS workers at ITSU
- 50 per cent off food for nhs staff and free food deliveries for Hospital staff at Leon
- Free hot drink and 50 per cent off everything for NHS workers at Pret-A-Manger
- 25 per cent off bill for NHS, Emergency services and Armed Forces at TGI Fridays
- 50 per cent off food for Emergency Service Personnel & NHS Workers at Yo! Sushi
- Free hot drinks for all emergency service personnel and health and social care workers at Greggs
Fashion and beauty:
- 40 per cent off for emergency and NHS Workers a Missguided
- 50 per cent off all food for NHS staff at Almost Famous
- Free Wash, Blowdry and Style for NHS Staff at Rush Hair
- Free Gilette razor for NHS frontline staff
Other:
- Free unlimited data for NHS UK online on Vodafone /TalkMobile /VOXI
- Free access to mental well-being platform for NHS workers at umind
Topics: Style News, Fashion, Wedding, , Style