Brand new viral IT girl winter coat is back in stock and we’ve found alternatives for when it sells out again

Girls, the moment we’ve been waiting for has arrived - TALA’s new collection has officially launched, and the autumn-winter coat of dreams is back.

The fashion brand, created by influencer Grace Beverley, 29, has been a firm fan favourite ever since it launched in May 2019.

You’ll struggle to scroll through your TikTok For You Page without seeing at least one effortlessly cool-looking gal decked out in TALA’s activewear.

But one product in particular has been very hard to get your hands on - the Storm Puffer Jacket.

It first dropped in October 2022, instantly went viral, and has sold out every year since, thanks to its stylish but practical 3-in-1 multiway design.

It transforms from a full puffer coat into a cropped jacket or a gilet, featuring removable sleeves, a packaway hood, and a fleece-lined interior.

And now, with the launch of the brand’s latest Camp TALA collection on Thursday (8 October), it’s finally back in stock, and with a fresh new deep burgundy colourway.

You can get the £169 coat in three colours:

• TALA Storm Puffer Jacket - Black
• TALA Storm Puffer Jacket - Deep Burgundy
• TALA Storm Putter Jacket - Americano

Reacting to the announcement of the coat’s return on Instagram, fans penned: “Just the best puffer ever” and “I’m ready to add to basket”.

At the time of writing, all three colours are still in stock, so you might be able to nab one before they inevitably sell out again.

Just in case you do find yourself unable to get the size or colour you wanted, we’ve rounded up some of our favourite alternatives you can shop instead.

Weekday Dust cinched puffer coat with detachable hood in dark brown - £90 on ASOS

If you’re after a slightly more oversized and longer puffer than the TALA coat, Weekday has an option we’re obsessed with.

Available on ASOS for £90, the Dust cinched puffer coat is the dreamiest chocolate brown colour, which is quickly becoming the must-have shade of 2026.

Like the TALA Storm, it can be worn in multiple ways as it has a detachable hood, as well as a high collar design, zip and press-stud fastening, and side pockets.

It’s the perfect trendy piece for your pumpkin patch and Christmas market plans alike!

M&S Stormwear Quilted Hooded Puffer Jacket - £65

If colour isn’t really your thing and you’re more into neutrals, a more affordable option is M&S’s Stormwear Puffer Jacket.

Retailing for £65, it boasts an adjustable hood and hem to ward off the cold. It’s also practical and has water-repellent Stormwear technology to keep you dry in showers.

Not to mention, it’s poppered, fleece-lined pockets that ensure your essentials stay secure and your hands cosy.

Adanola Diamond Down Puffer Jacket - Damson

Finally, if you’re a big fan of TALA’s new burgundy colour but aren’t able to get your hands on it, Adanola’s Diamond Down Puffer is a great alternative.

It sits at a very similar price point of £170 and comes in a stunning red shade.

The coat is designed to repel light rain and provides excellent protection against wind, while the website explains that its breathable duck down allows moisture vapor to escape while providing warmth to help regulate body temperature during an activity.

Cosy season just got way more exciting!