
We may not be in December yet, but beauty advent season has officially arrived.
Dropping earlier each year, these cult festive boxes are filled with beauty products in the place of traditional chocolate treats and have gained collectible status, with waitlists in the thousands and many selling out within minutes.
And with everyone from ASOS to LUSH, L'Occitane and Liberty jumping on the bandwagon, it’s not hard to see why.
While some of the more luxurious pieces can cost upwards of £200, they’re considered a serious investment for beauty lovers as the value of the contents usually far outweighs the cost of buying the products individually.
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But which advent calendars offer the best value for money in 2025 - and what’s inside? Buckle up for a deep-dive into this year's offering - and be sure to check back here for updates and reviews as they drop.
Additional reporting by Yasmin Thomas, Rhiannon Ingle, Alex Lansdown, Madison Burgess, Becky Mills, Lucy Sarret, Saskia Calliste, and Danielle Fowler.
ASOS Face + Body Advent Calendar 2025
Consider us besotted. The £98 ASOS Face + Body Advent Calendar may be one of the most affordable on the market, but there are some of the biggest names in beauty behind each door. Worth a whopping £406, we're talking everything from the MAC MACximal Matte Lipstick and Biodance Collagen Real Deep Face Mask to the Sunday Riley Aquamarine Melt Cleanser. The standout product is a full-sized Charlotte Tilbury Glowgasm Beauty Light Wand that everyone will fight over. Our only critique? The packaging could be a little more luxurious, as the boxes were a bit tricky to open in order, but nobody will remember that.

£406
£98 (saving £308)
Baylis & Harding The Fuzzy Duck Winter Wonderland Luxury Advent Calendar Gift Set
At £34, Baylis & Harding’s 24-door advent calendar looks like a luxe treat, but don’t expect a bargain. The minis inside add up to about £12–£14 if you bought the full-size equivalents, so the real value is in the festive packaging and daily surprise rather than cost per ml. That said, the presentation does deliver - even if the doors are fiddly to open (thank God for long nails), you know each product is snug and won’t fall out. The scents are a mixed bag: Festive Cranberry is a classic crowd-pleaser; Plum Pudding makes me feel like a literal Christmas pudding (which, to be fair, is probably the point); Spiced Pear is the unexpected star, not too sweet and surprisingly elegant; while Candy Apple is far too sugary for my taste, though oddly earned me the most compliments. All in all, it’s a fun, fragrant countdown, but better bought for the ritual than the value.

£34.01
Boots 24 Beauty Stars Luxury Advent Calendar
£600
£150 (saving £450)
Charlotte Tilbury’s Beauty Treasure Chest
£309
£175 (saving £134)
Clarins 24 Day Advent Calendar
£282
£155 (saving £127)
Cult Beauty Advent 2025
When it comes to a beauty advent calendar, if there’s one thing Cult Beauty Is going to do is deliver. It has no faults especially with £1,100 worth of goodies that will only set you back £240. The range and quality included in this year’s calendar is completely out of this world. This year they pull out the stops and blessed buyers with luxurious brands such as Huda Beauty, Charlotte Tilbury, Sol de Janeiro and BYOMA just to name a few. You’ve got a lengthy selection of products to use and some ‘Cult Beauty Exclusives.’ It has the perfect balance of quality skin care along with quality make-up that’s sure to tickle anyone’s fancy. It doesn’t stop there though, they’ve considered the environment and offering £5 to customers when you spend £25 and send them back your empty boxes. Whether the product is for yourself or a gift, this is a 2025 essential!

£1,100+
£240 (saving £860+)
Debenhams Beauty Advent Calendar 2025
£775
£150 (saving £625)
Fortnum & Mason’s 2025 Beauty Advent Calendar
£1,149
£265 (saving £884)
Harrods Beauty Advent Calendar 2025
£1,587 (estimated)
£250 (saving £1,337)
Liberty Beauty Advent Calendar 2025
There’s a reason this one is considered the advent calendar to end all advent calendars. Immaculately presented, indulgent and packed with beauty products you’ll really use, we recommend investing before it inevitably sells out again. Inside you’ll find 30 premium products (20 full-size and 10 mini) spanning skincare, makeup, fragrance, and haircare. Our highlights included cult favourites from the likes of Augustinus Bader, La Mer, Paula’s Choice and Trinny London, plus a few extras which we won’t mention so as not to spoil the surprise. Retailing at £275, the calendar is valued at over £1,245, making it one of the highest-worth offerings of the season. That’s more than four times its price tag; a serious return on investment for anyone looking to refresh their beauty shelf before the new year. And if that weren’t enough, a handful of lucky recipients will also discover a hidden ‘golden ticket’ for a £1,000 Liberty gift voucher tucked behind one of the doors.

£1,245
£275 (saving £970)
Liz Earle 12 Days of Liz Earle Beauty Advent Calendar
This year’s Liz Earle Advent Calendar is a true treat for skincare lovers. Each day brings a beautifully packaged surprise to add to your skincare routine. Our personal favourite was the Hot Cloth Cleanser, which leaves skin feeling incredibly soft, smooth, and completely refreshed. The smell from each product is amazing, too. You can smell the scents of many products even before opening them, adding an extra layer of excitement. From soothing cleansers to nourishing creams, every item is made with natural ingredients your skin will thank you for, leaving no body part unpampered! Overall, the calendar is perfect for anyone who loves treating themselves (or gifting skincare luxury, but where's the fun in that?) With its premium ingredients and luxurious scents, it truly feels like a full-body treat.

£204.40
£79 (saving £125.40)
L'Occitane Luxury Advent Calendar
Get ready for a festive countdown that feels like a luxury French getaway in a box. Behind its 24 doors you’ll find skincare, body, fragrance and hair treasures; from iconic shea butter hand scream to Immortelle Divine serum and almond shower oil. The full line-up is a mix of full-size heros and cute minis that are the perfect way to discover new favourites. At £149, this calendar isn’t cheap but yet its declared value is £276.50, meaning you’re getting nearly double the a value in product - that’s girl math we can get behind. Expect scent notes of verbena and cherry blossom, rich textures from their bestsellers, and that signature French charm in every drawer.

£276.50
£149 (saving £127.50)
Lush 29½ High Street Advent Calendar
Nothing says cosy season like a warm bath every night; and this year it's made even better by a colourful array of 25 products (a mix of LUSH classics and Christmas exclusives). If you want to smell incredible throughout the whole of December then look no further than this advent calendar. The box, a giant funky cardboard house with the products behind each door, is a huge selling point in itself. Once you get inside, you have 18 bath bombs and seven bubble bars, including fan favourites, festive specials and five products that are exclusive to gifting so you won’t find them on the shop floor. From citrus to candyfloss, there’s a really good mix of different scents and the bubble bars can be used more than once, making it great value. I would definitely choose this for myself and it also makes a great gift for other bath lovers. After all, who doesn’t want a bath bomb in the shape of a sprout?

£125
Molton Brown Advent Calendar 2025
If you’re worried about the risk of buying a beauty calendar and not using most of the products in there, you don’t have to worry about that with Molton Brown. While it’s priced at a significant £230, it is potentially the most practical calendar we’ve seen. Jam-packed with deliciously scented products, it’s going to make the bathroom your favourite place in the house. For us, the highlight is the sheer amount of perfumes in this box, eight in total! If you’re someone that has a handbag for every occasion, you’ve now got a perfume to go in each of them too. The notes of every single product are addictive and they’ll have you turning your head to see who smells so good, until you realise it’s you. From bubble bath to shower gel, they’ve fit it all in here, with scents lasting so long that you’ll be set until next Christmas. Also, who doesn’t love an extremely tiny candle, right?

£230
Neal's Yard Natural & Organic Advent Calendar
£340+
£165 (saving £175+)
No7 Ultimate Beauty Advent Calendar
£530+
£175 (saving £355+)
Nuxe The Advent Calendar
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£112 (saving N/A)
PrettyLittleThing 2025 Premium Beauty Advent Calendar
PLT’s advent calendar has some beauty essentials (like Carmex and Oh My Lash lashes) but also surprised us with a few hidden gems like the Peter Thomas Roth Gold Mask, Pixi products and Coco + Eve’s hair mask that smells divine. The make-up products are generally more suited to lighter skin shades: the Doll Smash Devotion Blush Stick, the Sosu Lipstick in Naïve Nude and the tanning products won’t suit all darker complexions but you can always dish them out to your friends. Inclusivity aside, the burgundy packaging looked luxurious and aesthetically pleasing; very on-theme for the gift-giving season.

£318
£100 (saving £218)
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Revolution Beauty Makeup Advent Calendar 2025
£100+
£50 (saving £50+)
Selfridges Beauty Advent Calendar 2025
£1,136
£250 (saving £886)
Soap & Glory The House of Glory Advent Calendar
£92+
£48 (saving £44+)
The Space NK Beauty Advent Calendar 2025
£1,150
£260 (saving £890)