Topics: Bridgerton, Travel, Holiday, TV And Film, Netflix, Period Drama
Any frequent flyer will be aware by now that there's only so long that a safety demonstration can hold your attention before you inadvertently zone out.
Let's face it, by the time the life-jacket comes out and the flight attendant shows how to use the 'topping up' tube, your mind has already wandered to thoughts of lunch.
That said, however, British Airways have devised a pretty impressive way of making sure their holiday-going passengers are as clued up as possible about in-flight safety.
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The new routine was implemented this week across flights which include an in-flight entertainment system, and has since left longer haul travellers in awe.
'But how does one spice up a health and safety video?', a question HR reps have likely been asking themselves for decades.
Apparently, however, all you need to do is recruit the assistance of a binge-able Netflix boxset to keep viewers engaged.
Enter Bridgerton.
Before you get too excited, no - the new video does not give us a look into the incoming fourth series.
In fact, it doesn't actually include any characters from the much-loved period drama.
It does, however, have an air of high-class society about it - and even features a man who, I think, could accurately be described as the perfect mix of Mr Darcy and Anthony Bridgeton.
The clip which is shown at the start of every flight, opens with the words, 'May we haveth one’s attention please?', before more than 40 of the airline's colleagues take on the role of 'the Ton'.
Whilst the well-to-do characters attempt to get on with their busy days of sitting around waiting to be wooed by a potential love interest, British Airways equipment can be seen getting in the way.
Ladies from the servant's quarters can be seen awaiting the fall of their oxygen masks from above, before a rather hunky male climbs lustfully out of a lake after being forced to depict what to do if the aircraft lands on sea.
A 'moving picture' contraption - also known as a laptop - leaves one duchess staggered, after she is asked to store it in the bag under her seat for take off.
And a lavish ball hosted by the pilot is used to point out the aircraft's exits.
In keeping with the popular Netflix show's illustrious scenery, the five minute clip was actually shot across the rich pastures of some of the UK's oldest manor houses - including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire.
British Airways' Chief Customer Officer, Calum Laming, explained the firm's decision to run a Bridgerton-esque safety campaign.
"We know that these videos deliver vital safety information, and it is so important that we do everything we can to keep our customers engaged throughout," he said.
"When it came to selecting a genre, we wanted something that would enable us to do this, while resonating with global audiences, so a period drama with a little bit of humour seemed like the perfect fit.
"We have created something truly original and entertaining that celebrates what makes Britain – and British Airways – unique while communicating the importance of safety on board."
The comical campaign comes just hours after Bridgerton bosses revealed which widely-adored character would be set to take on the lead role in the upcoming fourth instalment - which is due to land in 2026.
Have a look for yourself right here - we promise you won't be disappointed.
