White House officials are at it again - sparking confusion by sharing a series of cryptic images on social media.
On Wednesday evening (25 Mar), Trump administration officials uploaded two vertically recorded clips on both X (formerly Twitter) and Instagram.
The first appeared to be an accidental recording of a woman's feet. A female voice could be heard asking, 'It’s launching soon, right?'. Deleted just moments later, the odd footage also contained the text 'sound on'.
A second clip uploaded 45 minutes later, which also appeared to have been filmed using a smartphone, lasted four seconds.
It showed the screen totally black for the first three seconds, before an American flag appeared very faintly in the final moment. In the caption, two emojis were shared - one showing an iPhone and another, a megaphone - as a hint to viewers to play the video with sound. When they did, they heard a sole 'ding'.
Both videos triggered a huge online reaction at the time, with frustrated users forced to question the true meaning of the clips.
This confusion continued into the following day, when the White House's X account shared a series of peculiar images, all of which had been edited in a way to distort the content.
What eagle-eyed users were quick to notice was that the images being shared were actually photographs of administration officials.
One featured Donald Trump sitting behind a desk, smiling at his iPhone.
Another highly pixelated featured the Republican leader wearing a MAGA cap and holding up a camera.
A third, users realised, was a distorted image of JD Vance recording something on his smartphone.
Users also found that a fourth, heavily edited image was actually a photograph of Secretary of State Marco Rubio, in which he’s slumped over and reading something on his phone.
Despite all having a technological device in common, the strange collection of snaps quickly set tongues wagging.
Many users seemed baffled by the context of the carousel, especially following on from the extraordinary videos uploaded the day prior.
"What is even the point of this?" one asked.
Another question: "Why are the White House posts so weird lately?"
Others were left far from amused by the whole online fiasco, questioning why the right-wing leader's team seemingly find it appropriate to upload such mysterious posts, especially as the US continues its conflict against Iran.
"Is this all a joke to you? Americans are dying. Prices are skyrocketing," one pointed out.
Another noted: "This is the most unserious Administration in the entire history of America. I was in Canada two weeks ago. I literally hid the fact I was American out of pure unadulterated shame."
"Distorted and unclear," a third continued. "Perfect metaphor for your policy positions."
Tyla contacted the White House for further comment.