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If you've been anywhere near TikTok lately, chances are you've stumbled across the viral 'lucky girl syndrome'.
It preaches that you can get quite literally anything your heart desires by simply acting like the universe is conspiring in your favour. These TikTokers claim the technique transformed their lives:
Stephanie Dunleavy, 34, used the lucky girl technique with a lot more success than most, and she tells Tyla that it helped her to make over £1 million.
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She explained that with the viral mindset now set out by TikTokers, she wrote herself 'a cheque for the amount of £1 million to [her] company, Soul Analyse' back in 2017.
Then, within just two and a half years, she had managed to not only make this amount with her jewellery business, but almost double it.
"By 2020, just two and a half years later, my company had generated over £1.5 million in revenue," she said.
However, what makes Stephanie's story truly remarkable is the fact that she really did act like a lucky girl, setting out with 'no business experience, no qualifications (not even GCSEs), and no financial support.'
At the time, she was actually so poor that she and her husband were living with his mum, and she had just £1,000 to get her idea for affirmation jewellery - that is, pieces which encourage positive thinking - off the ground.
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Stephanie claims that while the manifestation technique worked for her, she said patience was the key to its success.
"I believe it is possible to manifest anything we want in life, but we don't get to do it on our time," she said.
"It's impossible to know when it will materialise, which is why it's important to hold faith and allow the universe to do its work."
The technique doesn't just work with big manifestations either.
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Jo Threlfall, 30, a brand manager at Embryo, said the practice has led to a number of small wins when she recently applied it to her life after seeing it on TikTok.
She claims she's found items from her shopping wishlist for a fraction of the price she expected - such as burgundy Doc Martens for just £10 on Depop as well as an Emily and Paris style coat that she discovered in a local charity shop for £15.
Jo tells Tyla that she believes the technique has been effective because it has fuelled her 'ambitions with positivity' and ultimately worked to keep her 'spirits high'.
But while a lot of people claim to have had success with the technique, not everyone is a fan of 'lucky girl syndrome', and Lucy Baker, a 46-year-old life coach, has warned against it.
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She told Tyla that 'believing you are the luckiest person on planet earth and luckier than any other living being can be dangerous.'
Lucy explained that if manifestation doesn't work out, it may lead to self-blame, fuel mental health struggles, and it could generally create disappointment.
Lucy added that even the name of the technique is also problematic, saying: "'lucky girl' syndrome alludes that cute, pretty confident girls can get what they want - what about boys, men and people who don't look like 'lucky girls'?
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"I absolutely encourage people to have a positive mindset and attitude towards life," she said, "but this mindset needs to be coupled with hard work, grit and determination - not just solely asking the universe for things."
Instead, Lucy recommends that a better way to improve your life would be to set clear goals once a week and then share them with someone who can hold you accountable.
Featured Image Credit: Supplied / Albane McGuinness / Lisa Strachan / Alamy Stock Photo