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Walmart has removed a controversial T-shirt after a mother spotted a rude word printed on it.
The garment was intended to be an ode to recycling but the supermarket chain inadvertently spelled a vulgar phrase that you may not see when you first read the words.
The T-shirt has a large “RE” capitalised lined up with the words ‘Recycle’, ‘Reuse’, ‘Renew’, ‘Rethink” stacked next to it.
When reading the message from left to right the recycling message is clear however when reading the first letter of each word vertically without “RE” it spells ‘c**t’.
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The accidentally offensive slogan tee was filmed by mum and TikToker Brianna (@wh0l3h3art3dly) while on a shopping trip in the George’s Kids section in Walmart.
“Frickin Walmart… strikes again… @Walmart Canada on a childs shirt… really?!?!” Brianna, from Ontario in Canada, wrote in the caption.
Brianna’s video has since gone viral, with over 5.6 million views and over 6,000 comments.
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People online are still having a field day coming up with jokes about the awkward top and the phrase printed on it.
“Someone didn’t proof that well enough,” one person said, while another wrote: “Yeah someone needs to Re-think the wording.”
Among all the concern, there were a few comments from people who joked about rushing to Walmart to get their own T-shirt because they thought the faux pas was hilarious.
“I’d get the letters bedazzled,” one TikToker said, with another adding: “Ok but now I REALLY want one.”
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Meanwhile, someone on Twitter said: “I need this shirt before Walmart realizes what they have done. Find the hidden word.”
After hearing about Walmart scrapping the designs for good, one Twitter user quipped: “Did they trash the shirts or recycle them?”
Walmart has now taken action by pulling the tee from its stores.
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In a statement shared with Fox Television Stations, Walmart said: "The shirt was only sold at Walmart Canada locations and has been removed from stores.”
Brianna hasn't posted anything since her TikTok video exposing the accidental word on the T-shirt on 1 April but we are keen to see if she responds.
Now that the C$5 (£2.98) tops have been permanently pulled from shelves, the people who were able to get one now have a garment which could be worth a lot more.
Or at least a viral T-shirt to wear on Tuesdays!
Gregory Robinson