Updated 16:29 11 Nov 2026 GMTPublished 16:27 11 Nov 2026 GMT

Families can get £70 off annual Merlin Pass that unlocks more than 20 top UK attractions including Alton Towers

"Best thing we have ever done"

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Samantha Price

This Black Friday, Merlin Entertainments is offering families up to £70 off annual passes that provide access to more than 20 top attractions across the UK.

For a limited time only, Merlin Annual Passes are available at a discounted price, which means cheaper access to theme parks, aquariums, zoos and historical sites nationwide.

The cost of a family day out can soon add up, but an annual pass offers great value, with exclusive perks and benefits as well as up to a year's access to participating events.

For regular theme park visitors, it can work out far cheaper than buying individual tickets each time. The Gold Standard Pass offers the best value for money, meaning that a full price ticket of £239 per person has been slashed to £169 per year, saving you a total of £70.

Offers are only running from 9 November to 6 December 2026, so families will need to act fast to make the most of this deal for Black Friday.

Dragon's Fury at Chessington World of Adventures (Merlin Entertainments)

What are the benefits of having a Merlin Annual Pass?

A pass could unlock everything from thrilling rides at Alton Towers and Christmas celebrations at Warwick Castle, to the brand new Minecraft World attraction at Chessington World of Adventures Resort, which is scheduled to open in 2027.

Developed alongside Mojang Studios, the £50 million project will give fans the chance to experience Minecraft in the real world. It's set to become the first major theme park attraction based on the bestselling video game.

That's not all. Passholders can also look forward to a packed calendar of seasonal events throughout the year. From Scarefest at Alton Towers Resort and Fright Nights® at Thorpe Park, to even more festive magic at the LEGOLAND® Windsor Resort, families will have plenty to look forward to.

Depending on how often you visit, it could potentially save your family hundreds of pounds over the course of a year.

Hysteria at Thorpe Park (Merlin Entertainments)

A passholder recently took to recommend the experience: "I highly recommend getting a Merlin Annual Pass, [there's] so much on offer from theme parks to Sea Life adventures, days out in London, Cadbury's World and so much more."

They added, "Best thing we have ever done, and it has meant we go out and have great adventures and make amazing memories."

If you're already planning family days out for 2027, here's everything you need to know about the latest discounts available for the Merlin Annual Passes. But if you don't want to miss out on all of the fun, you'd better get yours before the deal ends on 6 December (2026).

Shop Black Friday deals on Merlin Annual Passes:

There are currently three tiers to choose from, so here are some things to consider when deciding on the best Merlin Pass for you and your family.

(*Perks T&C's apply, read here for more details)

Essential Pass WAS £139, NOW £99

Up to 325 days entry to over 20 top UK attractions
Includes access to Alton Towers Resort, the LEGOLAND Windsor Resort, SEA LIFE and more
Instant digital Pass
10% off Fastrack*
Discounted entry on exclusion dates

Gold Pas, £WAS, NOW £239, NOW £169

Up to 364 days entry to over 20 top UK attractions, excluding Alton Towers Fireworks
Perks & benefits worth over £250
Free parking (Save up to £15 per visit)
Up to 50% off friends and family tickets
Up to 20% off shopping & dining
Up to 15% off short breaks
And more