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But now the Essex influencer has come under fire for a sharing a tip that the product manufacturers "do not advise" as the combination of solutions "has not been tested".
The cleaning expert, whose real name is Sophie Hinchliffe, took to Insta to show her fans her preferred way of testing out a brand-new Zoflora scent in the house.
Sharing a snap of a limited-edition bottle of the concentrated disinfectant, Mrs Hinch revealed that she likes to pour boiling water onto Zoflora products and leave them out overnight, letting the smell waft around her home.
Emptying a kettle of hot water over the product, the cleaning fanatic wrote: "The only way I can work out if I like a new scent of zoflora!
"I'll know instantly when I wake up in the morning and walk into the kitchen."
But since the tip was shared, Zoflora manufacturers have spoken out against Mrs Hinch's advice, saying that as the combination boiling water and Zoflora is untested, it is safest to use "cool or warm water" instead.
A spokesperson for Zoflora said: "We do not advise using Zoflora with boiling water as this has not been tested, and could potentially negatively impact the ingredients within Zoflora and the vapour they release.
"The use of boiling water offers no benefits in terms of the disinfecting properties of Zoflora, and we therefore recommend using with cool or warm water.
Manufacturers went on to say they advised against any use which went against Zoflora's main function - which is a disinfectant, as opposed to an air freshener.
The statement continued: "All of our recommended product uses are related to the elimination of bacteria and viruses as Zoflora is an effective disinfectant, and we therefore do not recommend any use which isn't aligned to the function of this type of product.
"As an alternative we would suggest you soak your dishcloths and sponges in a sink or bowl with Zoflora diluted 1 in 40 in warm water, which will eliminate 99.9% of bacteria and viruses, as well as filling your room with beautiful fragrance for up to 24 hours."
Fellow cleaning fanatics on Facebook groups such as Mrs Hinch Made Me Do It were divided on the topic.
One commentator spoke out passionately against Mrs Hinch's tip, writing: "Both the liquid and vapour are highly flammable and the advice is to avoid contact with heat (hot water is by its very definition a heat source).
"It suggests firefighters wear BA when dealing with it. If you have fumes in your kitchen near a boiler with a naked flame the results could be catastrophic."
While another thought the criticism was an overreaction, saying: "Let's just get this into context (yet again!) it's not just Mrs Hinch that recommends doing this on insta.
"I think there's a lot of people on this group recently that literally pick apart everything she does. She's not the only one who is misinforming people!"
Tyla have reached out to Mrs Hinch's representatives for comment.
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