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Women Are Ditching Razors And Going Au Naturel, New Research Shows

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Women Are Ditching Razors And Going Au Naturel, New Research Shows

Lockdown has played havoc on our usual beauty regime, with dark days stuck indoors meaning we are bidding farewell to our usual groomed, tucked and perfectly plucked appearances.

But it's not just our make-up bags that have been made redundant due to Covid-19 - our razors are not seeing much action either.

Women are not buying as many hair-removal products (Credit: Unsplash)
Women are not buying as many hair-removal products (Credit: Unsplash)

A study by beauty app Cosmetify found that women's attitude to body hair has dramatically shifted since we entered a second lockdown, with almost half (an astonishing 45 per cent) no longer buying hair removal products such as razors and wax strips.

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This new-found acceptance of body hair may be in correlation with the lack of socialising (and dating) in our lives. With casual sex off the table due to two lockdowns, and with couples reportedly less intimate than before, some people have felt less need to keep their body hair groomed.

The boss of Reckitt Benckiser, which owns Durex condoms, has said people are having less sex because of the coronavirus crisis.

Keeping this groomed is a thing of the past (Credit: Unsplash)
Keeping this groomed is a thing of the past (Credit: Unsplash)

Laxman Narasimhan told the BBC condom sales fell in most markets from March onwards as lockdown begins to limit the opportunities for sexual activity.

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And it's not just us girls that have given up on grooming, with men also neglecting their usual routine.

One third of men (33 per cent) have admitted neglecting their manscaping routine since lockdown started.

Haven't seen one of these in a while (Credit: Unsplash)
Haven't seen one of these in a while (Credit: Unsplash)

While we may not be wearing make-up on a daily basis anymore, beauty is still a major mood booster, with people choosing to get new products online to look better in Zoom meetings.

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But with ongoing uncertainty over the economy, with thousands of jobs at risk and many people still on furlough, price point is the most important. Nearly two thirds (60 per cent) expressed money saving and cost as a top priority, above the brand name or attractive packaging.

Featured Image Credit: Pexels

Topics: Hair & Beauty, Life News, Beauty, Life

Kimberley Bond
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