M&S manager explains when's best to hit the store for reduced yellow label goodies

A manager at M&S has revealed the best time of day to hit stores for those all-important reduced yellow sticker goodies.

We all love a bargain, but an M&S bargain is an especially rare and beautiful thing.

An Alphonso Mango and Raspberry Semifreddo for £3? Don’t mind if I do! A Mediterranean Vegetable and Pesto Focaccia for 75p? Absolutely, sign me up.

But you can’t expect to simply stroll in and bag the best discounted items, as they’re either not reduced yet or everyone else has beaten you to it.

Posing the problem to fellow TikTokers, Danielle (@charityshoplife) posted a video asking others when the best time was.

TikTok/@charityshoplife

"Fellow bargain hunters - when is the best time to get those M&S yellow stickers?” she said.

"I see people getting bargains on here all the time and when I go it's like £2 off - that's the best bargain I could find.

"I go just before closing and there's nothing left."

In the video, she held up a Black Tiger Prawn and Cod Coconut Curry – part of the supermarket chain’s Indian meal deal collection – which had been reduced from £10 to £8.

The caption added: “When should I be going? Help ya girl out.”

Tiktok/@charityshoplife

Thankfully, someone who said they were a manager at M&S was on hand to provide an answer.

They replied in the comments: "Manager at M&S here. We sticker through the night so at store opening, if there's loads it gets reduced again at 2pm unlikely though, usually sells!"

Danielle said she had ‘no idea about the morning’, having always assumed it was ‘end of day’.

The video has since racked up more than 150,000 views, with many TikTokers commenting to share their own insight.

One said: "My mum works in M&S and they do the second reductions between 3-4pm!"

When Danielle asked whether such products are ever reduced again, they replied: "That's the final reduction, can't guarantee it’s the same everywhere though but worth a try at that time."

Someone else wrote: “4.00 is best time use to be manger at my local one. That’s when we did them.”

Another said: "4pm at my store is when we do second reductions."