Gary Barlow is mostly known for being part of one of the world's biggest boy bands Take That, penning classics including Back For Good and Pray.
Now, the former X Factor judge will temporarily trade the recording studio for a vineyard with the launch of his brand new 'organic' wine collection.
Watch Gary's announcement below:
Gary announced his wine collection, simply titled Gary Barlow Wines, on Thursday with a fancy photoshoot published across his social media channels.
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However one small detail in the advert caught the attention of fans – and the reactions are hilarious.
The advert features Gary at a wooden table topped by three bottles of his wine and four wine glasses.
The boy band frontman holds a glass up in the air admirably as he writes notes. Except the pen nib is retracted.
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Considering Gary is such a keen songwriter, we can't believe he would make such a faux pas.
One fan took close-up screenshot of the pen and posted it in the replies. "Pen doesn’t work," they wrote alongside the picture.
One person replied: “Gary Barlow announcing Gary Barlow Wines with a photo of Gary Barlow holding up some Gary Barlow wine whilst writing notes about Gary Barlow wine is the most Gary Barlow thing ever.”
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While another Twitter user joked: “Gary does have an amazing head for slapping his name on stuff to make money.”
And a third tweeted a picture joking that they found Gary’s wine tasting notes. “I think it is yours. These are his tasting notes”.
Another Twitter user quipped: “I bet that notebook is just Gary writing ‘Gary Barlow’ hundreds of times.”
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Some Take That fans have yet to recover from Robbie Williams’ exit and there were few people who thought the advert hinted at his departure. “Note how in true Take That style, four wine glasses are sitting in a row on the table, and one of them has got up,” one fan wrote.
There were also lots of dedicated Gary Barlow fans who came out in support for his new venture.
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Some Take That fans have hopes that the wine will reference some of the band’s classic hits. “Really hope there’s a ‘could it be Malbec’ bottle,” one fan wrote.
One man responded with: “If there’s not one called ’Semillion Love Songs’ then what’s even the point.
One Gary Barlow fan, who doesn't drink, has seemingly found another use for his wine bottles. "I don't drink but still be nice to have a bottle in the cabinet it would be a talking piece. Xx take care xx."
If you fancy tasting Gary's wines yourself, you can see the full collection here.
Featured Image Credit: Gary Barlow Wines/TwitterTopics: Celebrity, Music, Food and Drink