Amazon Prime forced to issue warning to viewers following alarming reaction to popular series

Prime Video bosses have issued a stern warning to subscribers following complaints of toxic behaviour emanating from fans of a particularly popular coming-of-age series.

The third and final instalment of the on-screen hit in question landed back in July, with viewers having been held in a chokehold ever since.

Created by author Jenny Han, the debut season of the show first landed on Amazon Prime Video in 2022.

It sees lead actress Lola Tung take on the role of Belly Conklin, a teenager who becomes involved with two brothers she's known forever, who've suddenly started seeing her in a different light to her tomboy childhood beginnings.

The latter, Conrad and Jeremiah, are played by hunky acting duo Christopher Briney and Gavin Casalegno respectively.

As well as first-time love, the show also touches on themes of heartbreak, self-discovery, parental bonds and lifelong female friendships, all set during an eventful East Coast summer.

If you haven't put 2 and 2 together yet, we are, of course, talking about The Summer I Turned Pretty.

The series is based on Han's book of the same name, and has long been a firm favourite with romantic teen-drama fans.

As we say, however, following the slow release of the ultimate season - three episodes of which are still yet to drop - die-hard TSITP fanatics have been issued a serious warning from telly bosses.

Apparently, the more that fans become invested in which of the brothers Belly plans to choose, the actors playing the trio are becoming increasingly subjected to criticism online.

Not only are viewers demanding answers from Tung, Briney and Casalegno, but some are said to have even issued the group messages of violence, as well as death threats, as per Metro.

Begging fans to 'act normal', Prime Video bosses shared a message on the show's official Instagram account.

"The summer we started acting normal online," it began. "The show isn’t real but the people playing the characters are."

A similar warning was first issued last month, with representatives of the streaming service telling fans: "We have a ZERO tolerance policy for bullying and hate speech. If you engage in any of the following you will be banned."

The spokesperson also listed the 'community guidelines', which include 'hate speech or bullying', 'targeting our cast or crew', and 'harassing or doxxing members of the community'.

Han - who also serves as the series' showrunner and executive producer - also shared the important message online at the time.

"I know fans of the show are passionate and no one has bad intent, but even in jest, posting images of a woman being slapped or choked is not funny," the author wrote.