Married at First Sight UK viewers have been scratching their heads wondering where they recognise one hopeful single from.
We're right in the thick of it now with the chaotic but compulsively watchable reality dating show, in which two complete strangers tie the knot seconds after laying eyes on each other for the first time.
Thirty-four-year-old gardener Caspar Todd was matched up with 31-year-old Emma Barnes, and the two got off to a rocky start.
On their honeymoon, Emma donned a bikini.
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In difficult scenes, Caspar told the camera: "She's a very confident person in herself and her body, but first time seeing Emma in a bikini, I'm not feeling sexual sparks that I was hoping to feel.
"Liking a more petite woman generally is something I have always fancied more than curves. That's just my preference."
As this hadn't been communicated to Emma directly, she took the opportunity to ask her new husband: "Do you think I look sexy tonight?"
Caspar's hesitation led to Emma pressing: "You don't think I'm sexy?" to which she received a resounding 'no'.
Having none of it, Emma snapped: "What we're here to do is look beyond that and what you need to do is look beyond that because my personality, my confidence should help you be more confident and you should see qualities bigger than my clothes size. You need to work on your view of women."
As the two strive to improve their bond, people have been fixated on where they recognise the gardener from.
One Reddit user cracked the case - and it's none other than an A-lister.
They wrote: "I think [Caspar] looks like Rufus Sewell when he was younger."
One commenter responded: "Yes. This is it. If Rufus and Colin Firth had a son."
A second said: "I said this to my mum too!! Less handsome Rufus."
While a third chimed in: "Yes he does!"
Hmm.. what do you think?
Caspar isn't the only MAFS star being compared to a fellow familiar face.
Dog walker Kristina Goodsell, 31, had viewers pulling their hair out trying to find out where they'd spotted her before.
It turned out she's got a reality TV doppelganger - The Only Way is Essex royalty Sam Faiers.
One viewer wrote on X: "Christina reminds me of Sam Faiers - now I can’t unsee it?!"
While another added: "Kristina and Sam Faiers... I knew she reminded me of someone."
Married at First Sight airs every Monday to Thursday at 9pm on E4.
Topics: Married At First Sight, Married at First Sight UK, Reality TV
Kya Buller