• News
  • Life
  • TV & Film
  • Beauty
  • Style
  • Home
  • News
    • Celebrity
    • Entertainment
    • Politics
    • Royal Family
  • Life
    • Animals
    • Food & Drink
    • Women's Health
    • Mental Health
    • Sex & Relationships
    • Travel
    • Real Life
  • TV & Film
    • True Crime
    • Documentaries
    • Netflix
    • BBC
    • ITV
    • Tyla Recommends
  • Beauty
    • Hair
    • Make-up
    • Skincare
  • Style
    • Home
    • Fashion
    • Shopping
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
Submit Your Content
Man who ‘started brain rot’ makes unexpected comeback after 10 years and everyone has the same question

Home> Entertainment

Updated 11:19 3 Jul 2025 GMT+1Published 11:18 3 Jul 2025 GMT+1

Man who ‘started brain rot’ makes unexpected comeback after 10 years and everyone has the same question

Daimaou Kosaka, the man behind the viral song Pen Pineapple Apple Pen, has made a comeback to the internet

Madison Burgess

Madison Burgess

The man who’s been credited by some as ‘starting brain rot’ is back and viral again on the internet after a decade - and everyone is saying the same thing.

And if you don’t know what we’re talking about, maybe the words Pen, Pineapple, Apple, Pen will jog your memory?

Yep, that’s right; the man behind the viral meme and catchy song that we couldn’t escape back in 2016 has made a comeback online.

The Japanese comedian and TV personality sent the internet into overdrive almost 10 years ago when he came up with the bizarre tune, which quickly became a viral sensation.

Advert

His real name is Kazuhito Kosaka, but he’s perhaps best known for his more popular stage name Pikotaro, under which he released the ‘original brain rot tune’. He also goes by Daimaou Kosaka.

And now, the icon himself is seemingly back, having released an updated video and version of the song, which has been quickly making its way around the internet.

If you need a reminder, you can watch the OG video here:

The new clip was shared by the Instagram meme page @memezar on Wednesday (3 July) as well as being posted on the star's TikTok page, and people have rushed to the comments to share their thoughts.

Advert

“Why do I feel like the world is slowly healing?” one user wrote.

Meanwhile, a second added: “You know what? Good for him. I hope they finally pay that man his money,” with a third chiming in with: “Who else started cheesing at their phone? What a delight.”

Others hilariously credited the comedian with starting ‘brainrot’ and said he was ahead of his time with the quirky clip.

Brain rot is simply a slang term for the supposed mental decline associated with excessive, and repetitive online content consumption.

Advert

Take a look at the new video here:

Instagram users penned: “The guy who started the brainrot” and “The world wasn't ready for this brain rot 10 years ago.”

Others added: “He was the brainrot before brainrot ever brainrotted” and “guys he came back to brainrot reset!!”

Advert

However, there was one detail in the video that viewers just simply couldn’t get over - how he seemingly hasn’t aged in almost a decade.

According to the internet, he should be around 51 years old by now, although you wouldn’t be able to guess that by looking at him. The viral legend looks almost exactly the same as he did when we were first graced with his presence all the way back in 2016.

People are all saying the same thing about the unexpected comeback (YouTube/Pikotaro/ UltraRecords)
People are all saying the same thing about the unexpected comeback (YouTube/Pikotaro/ UltraRecords)

Shocked internet users penned: “Did he get younger or just stopped aging?” and “He hasn’t aged-”

Advert

“Why isn't he aging,” questioned another, while someone else claimed:“the guy hasn't aged a single day“.

Another social media user joked: “He probably was frozen right after his song went viral. He is still in the same clothes.”

Elsewhere, someone else wrote: “Why has he not aged?? He looks amazing.”

We're definitely here for this comeback!

Featured Image Credit: YouTube/Pikotaro/Ultra Records

Topics: Music, Social Media, Twitter

Madison Burgess
Madison Burgess

Madison is a Journalist at Tyla with a keen interest in lifestyle, entertainment and culture. She graduated from the University of Sheffield with a first-class degree in Journalism Studies, and has previously written for DMG Media as a Showbiz Reporter and Audience Writer.

Advert

Advert

Advert

Choose your content:

2 days ago
  • 2 days ago

    Justin Bieber addresses 'marriage struggles' with Hailey in new suprise album

    Swag is the new 21-track LP from Canadian singer Justin Bieber, which was released today (July 11)

    Entertainment
  • 2 days ago

    Justin Bieber shares message 'aimed' at wife Hailey after she posts brutal comment about singer's surprise album'

    It comes after the hitmaker shocked everyone by dropping his seventh studio album overnight

    Entertainment
  • 2 days ago

    Justin Bieber fans spot 'wild' reference as wife Hailey posts brutal message about singer's surprise album

    Hailey Bieber previously baffled fans with her promotion of his album

    Entertainment
  • 2 days ago

    Hailey Bieber posts brutal message about Justin Bieber’s surprise album leaving fans confused

    Justin Bieber surprised fans by releasing his seventh studio album today

    Entertainment
  • Elon Musk fuelled Donald Trump ‘body double’ conspiracy theory with bizarre question to the public
  • Scientists issue warning on 'brain rot' as they reveal what it actually does to you
  • Prince William's unusual behaviour at state dinner has royal fans making same furious point
  • People make same complaint over 'unexpected' casting for Beatles biopics as four major actors announced