Everyone's heard of the saying 'wash your mouth out with soap' when you've been caught swearing.
Well, this weekend, the husband of one of the Real Housewives of Cheshire stars has come under fire for putting that preach into practice.
In an Instagram upload posted on Sunday evening, ex-footballer Phil Bardsley - husband of beloved reality star Tanya Bardsley - was seen seemingly pinning his seven-year-old son onto the floor and 'pouring soap' into his potty mouth.
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Tanya, 42, shared the controversial video on her social media account, captioning the photo: "Going back to old school treatment because nothing else has worked for our little potty mouth ralphi doodle @phil_bardsley #washyourmouthoutwithsoap he told his brother to f**k off."
The clip in question sees Ralphi rolling around in fits of laughter while his sportsman father sits on top of him, holding a bottle of Pantene near his face.
"You won’t swear again!", both Phil and Tanya can he heard teasing.
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Though many of former model Tanya's followers can tell that it is simply a family messing around - with Ralphi in no real harm - others took to the comment section to hit out at the high-profile family.
"Am I the only one who finds a grown man pinning down a child on a hard floor and pouring chemicals into his mouth disturbing and abusive no matter how much he swears!!!" one concerned fan wrote.
A second went on: "Everyone literally confessing to putting chemicals in kids mouths like thats normal and not abuse ...sad really as they pick it up from.
"Adults that do know better then kids that copy ...just my opinion before anyone comes for me I have 3 kids 2 adults now and never put anything in them that would harm them."
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Another added: "It’s not funny to post a video joking about child abuse (because people that do really do that are abusive) and then call people who thought you were doing that names etc. Look at the people who have related saying they do really do it/did it.
They went on: "I can’t believe I’ve saw this and your responses condoning it. you just don’t expect this from someone who *appears* to be far on a personal development journey, life coaching and spiritual etc."
Today, however, mum-of-four Tanya hit back at the criticism that she and her husband - who are also mum and dad to Gabriella, Rocco and Renz - have received over the way they parent their kids.
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"No kids were harmed in the making of this video, for the warpped Karen’s in the comments no shampoo was put in his mouth," she explained on Instagram.
"And ralphi was just laughing ffs honestly the world so serious and thrive on being offended and judging these days."
Featured Image Credit: Instagram/@tanyabardsley7Topics: Parenting, Health, Celebrity, TV And Film