Paris Hilton fans have been sent into a right spiral after she showed off her unrecognisable new look.
The 45-year-old American socialite, best known for her long, blonde locks, Y2K fashion legacy and 'that's hot' catchphrase, shocked fans across the world when she stepped onto the Gucci Cruise 2027 runway in Times Square, rocking dark brunette hair and a sweeping fringe on Saturday (16 May).
She paired her new hairdo with a bold canary yellow dress, black boots, a black fur coat and a signature logo Gucci belt for the runway, which was also graced by the likes of Cindy Crawford, Emily Ratajkowski and Tom Brady.
Meanwhile, fellow Hollywood A-listers Kim Kardashian and Lindsay Lohan watched on from the audience.
Paris Hilton left fans stunned after showing off her new brunette look at a fashion show in NYC over the weekend (ANGELA WEISS / Contributor / Getty Images) Paris took to Instagram the following day (17 May) to share a series of images from the event alongside the caption: "Gucci Girl forever. It was such a dream to walk the runway for @Demna’s debut @Gucci Cruise collection.
"Demna, you are a true visionary, and it was so iconic to take over Times Square with you."
After catching light of the snaps, fans rushed to the comments to share their praise with one social media user writing: "This dark hair is a LOOK! Love you so much, Paris!"
"You look so beautiful with dark hair! Omg!" beamed a second as a third chimed in: "Brunette Paris is soooo cool!"
Fans were loving Paris' brunette get-up (ANGELA WEISS / Contributor / Getty Images) "The dark hair did a thing," gushed a fourth.
A fifth agreed: "Love love love this look on you."
"Brunetteeeeee," penned a sixth as another praised: "OMG the brunette SLAYS!"
And a final Instagram user echoed: "Paris, you look stunning with dark hair, love the pop of colour with your outfit!"
Unfortunately for such fans who were digging the brunette look, it was only temporary.
On Sunday, Paris shared clips of herself back to being blonde as she travelled to Mexico City for a DJ set.
Many fans will no doubt remember Paris' striking blonde locks from her days on The Simple Life, which she starred on alongside Nicole Richie back in the early noughties.
In the show, Paris had a pretty recognisable 'baby voice', but it turns out that the voice she used early on in her career isn't really her true voice at all.
The DJ has since gone back to blonde, much to the disappointment of fans (Alexander Tamargo / Stringer / Getty Images) Back in 2020, Paris was speaking to news reporters on 7News Australia while promoting her documentary, This is Paris.
In the interview, the star used her 'real voice' for the first time, leaving viewers shocked at how much deeper it is than what they remember from the show.
Paris admitted that she'd been putting on her famous baby voice as part of her public persona.
"This entire time I have been playing a character so the world has never truly known who I am," she told reporters Sam Armytage and David Koch.
"I feel it's time for the world to finally know how I was. I feel that I've been through so much."
Paris went on to say she wanted to change her 'legacy', adding that she's not a 'dumb blonde' but just pretty skilled at pretending. However, she explained that she didn't want to be remembered for being 'an airhead'.
"The real me is someone who is actually brilliant. I'm not a dumb blonde, I'm just really good at pretending to be one," she continued.
"I don't want to be remembered for some airhead, but the businesswoman I am."